A Visual History of Marketing

A VISUAL History of Marketing Marketing, a key to the success of your business, has changed rapidly over the last decades and it continues to change. KEYS S) Means of Communication ) The Market The focus 10000 BC THE BEGINNINGS A Primitive people communicated via cave paintings. Each tribe was a market in itself, disconnected from the rest. 5000 ВС ANCIENT CIVILIZATIONS E The chat, natural and organic conversation, was the way to talk about a product. There were groups of people closer to each other. One to one recommendation was the most credible and influencing source of information, though it wouldn't spread fast, far and wide. ANCIENT GREECE TO 17TH CENTURY Marketing was about promoting →) aloud in the bustling markets, streets and public places. A Targets were bigger groups of people. Traders were actively engaged in persuasive communications. 1700 AD 18TH TO 20TH CENTURIES The production orientation era A Marketing was aloud promotion, doorstep selling and posters. Target market was still limited. The focus was on production and distribution at the lowest possible cost. 1900 AD FIRST DECADES OF 20TH CENTURY The sales orientation era Marketing was doorstep selling, traditional → mails, newspapers, radio and television. 田 Mass marketing was born. Markets become truly competitive and to be relevant required a lot of effort. The focus was on distribution, communication and persuading customers that one manufacturer's goods were better than another's. 1960 AD FROM THE 1960s TO THE 1990s The marketing orientation era IMII Mass media dominance. Emergence of telemarketers. National and global market. There is an intense competition for customers. Marketers are involved at a strategic level within the organization, researching markets and consumers. 1990 AD FROM THE 1990s TO 2010 The Internet era A All the previous methods plus: emails, banners, clicks, ads. www. The market is unlimited. Global marketing. Internet allows to reach people anytime anywhere. Complex brand choice & complex reach. 2011 AD TODAY The Media Explosion era Web & Mobile Marketing. E Social media on the rise: interaction, dialogue. Everyone is connected. Consumer opinions are spreading faster and wider than ever; influencing other people's decisions. in You Tube Both, global and local searchs. Getting found is the point of marketing. SJ Zone badoo mixiO Again, people communicate writing on walls (though virtual ones). Business is Rapidly Changing... Can you keep up Sources: http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://www.slideshare.net/Drizzlin/the-history-of-marketing http://media3.bmth.ac.uk/marketing/02defining/01history.html http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=player_embedded www.infovisual.org www.huamarketing.com HUA MARKETING *:) AUCTION A VISUAL History of Marketing Marketing, a key to the success of your business, has changed rapidly over the last decades and it continues to change. KEYS S) Means of Communication ) The Market The focus 10000 BC THE BEGINNINGS A Primitive people communicated via cave paintings. Each tribe was a market in itself, disconnected from the rest. 5000 ВС ANCIENT CIVILIZATIONS E The chat, natural and organic conversation, was the way to talk about a product. There were groups of people closer to each other. One to one recommendation was the most credible and influencing source of information, though it wouldn't spread fast, far and wide. ANCIENT GREECE TO 17TH CENTURY Marketing was about promoting →) aloud in the bustling markets, streets and public places. A Targets were bigger groups of people. Traders were actively engaged in persuasive communications. 1700 AD 18TH TO 20TH CENTURIES The production orientation era A Marketing was aloud promotion, doorstep selling and posters. Target market was still limited. The focus was on production and distribution at the lowest possible cost. 1900 AD FIRST DECADES OF 20TH CENTURY The sales orientation era Marketing was doorstep selling, traditional → mails, newspapers, radio and television. 田 Mass marketing was born. Markets become truly competitive and to be relevant required a lot of effort. The focus was on distribution, communication and persuading customers that one manufacturer's goods were better than another's. 1960 AD FROM THE 1960s TO THE 1990s The marketing orientation era IMII Mass media dominance. Emergence of telemarketers. National and global market. There is an intense competition for customers. Marketers are involved at a strategic level within the organization, researching markets and consumers. 1990 AD FROM THE 1990s TO 2010 The Internet era A All the previous methods plus: emails, banners, clicks, ads. www. The market is unlimited. Global marketing. Internet allows to reach people anytime anywhere. Complex brand choice & complex reach. 2011 AD TODAY The Media Explosion era Web & Mobile Marketing. E Social media on the rise: interaction, dialogue. Everyone is connected. Consumer opinions are spreading faster and wider than ever; influencing other people's decisions. in You Tube Both, global and local searchs. Getting found is the point of marketing. SJ Zone badoo mixiO Again, people communicate writing on walls (though virtual ones). Business is Rapidly Changing... Can you keep up Sources: http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://www.slideshare.net/Drizzlin/the-history-of-marketing http://media3.bmth.ac.uk/marketing/02defining/01history.html http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=player_embedded www.infovisual.org www.huamarketing.com HUA MARKETING *:) AUCTION A VISUAL History of Marketing Marketing, a key to the success of your business, has changed rapidly over the last decades and it continues to change. KEYS S) Means of Communication ) The Market The focus 10000 BC THE BEGINNINGS A Primitive people communicated via cave paintings. Each tribe was a market in itself, disconnected from the rest. 5000 ВС ANCIENT CIVILIZATIONS E The chat, natural and organic conversation, was the way to talk about a product. There were groups of people closer to each other. One to one recommendation was the most credible and influencing source of information, though it wouldn't spread fast, far and wide. ANCIENT GREECE TO 17TH CENTURY Marketing was about promoting →) aloud in the bustling markets, streets and public places. A Targets were bigger groups of people. Traders were actively engaged in persuasive communications. 1700 AD 18TH TO 20TH CENTURIES The production orientation era A Marketing was aloud promotion, doorstep selling and posters. Target market was still limited. The focus was on production and distribution at the lowest possible cost. 1900 AD FIRST DECADES OF 20TH CENTURY The sales orientation era Marketing was doorstep selling, traditional → mails, newspapers, radio and television. 田 Mass marketing was born. Markets become truly competitive and to be relevant required a lot of effort. The focus was on distribution, communication and persuading customers that one manufacturer's goods were better than another's. 1960 AD FROM THE 1960s TO THE 1990s The marketing orientation era IMII Mass media dominance. Emergence of telemarketers. National and global market. There is an intense competition for customers. Marketers are involved at a strategic level within the organization, researching markets and consumers. 1990 AD FROM THE 1990s TO 2010 The Internet era A All the previous methods plus: emails, banners, clicks, ads. www. The market is unlimited. Global marketing. Internet allows to reach people anytime anywhere. Complex brand choice & complex reach. 2011 AD TODAY The Media Explosion era Web & Mobile Marketing. E Social media on the rise: interaction, dialogue. Everyone is connected. Consumer opinions are spreading faster and wider than ever; influencing other people's decisions. in You Tube Both, global and local searchs. Getting found is the point of marketing. SJ Zone badoo mixiO Again, people communicate writing on walls (though virtual ones). Business is Rapidly Changing... Can you keep up Sources: http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://www.slideshare.net/Drizzlin/the-history-of-marketing http://media3.bmth.ac.uk/marketing/02defining/01history.html http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=player_embedded www.infovisual.org www.huamarketing.com HUA MARKETING *:) AUCTION A VISUAL History of Marketing Marketing, a key to the success of your business, has changed rapidly over the last decades and it continues to change. KEYS S) Means of Communication ) The Market The focus 10000 BC THE BEGINNINGS A Primitive people communicated via cave paintings. Each tribe was a market in itself, disconnected from the rest. 5000 ВС ANCIENT CIVILIZATIONS E The chat, natural and organic conversation, was the way to talk about a product. There were groups of people closer to each other. One to one recommendation was the most credible and influencing source of information, though it wouldn't spread fast, far and wide. ANCIENT GREECE TO 17TH CENTURY Marketing was about promoting →) aloud in the bustling markets, streets and public places. A Targets were bigger groups of people. Traders were actively engaged in persuasive communications. 1700 AD 18TH TO 20TH CENTURIES The production orientation era A Marketing was aloud promotion, doorstep selling and posters. Target market was still limited. The focus was on production and distribution at the lowest possible cost. 1900 AD FIRST DECADES OF 20TH CENTURY The sales orientation era Marketing was doorstep selling, traditional → mails, newspapers, radio and television. 田 Mass marketing was born. Markets become truly competitive and to be relevant required a lot of effort. The focus was on distribution, communication and persuading customers that one manufacturer's goods were better than another's. 1960 AD FROM THE 1960s TO THE 1990s The marketing orientation era IMII Mass media dominance. Emergence of telemarketers. National and global market. There is an intense competition for customers. Marketers are involved at a strategic level within the organization, researching markets and consumers. 1990 AD FROM THE 1990s TO 2010 The Internet era A All the previous methods plus: emails, banners, clicks, ads. www. The market is unlimited. Global marketing. Internet allows to reach people anytime anywhere. Complex brand choice & complex reach. 2011 AD TODAY The Media Explosion era Web & Mobile Marketing. E Social media on the rise: interaction, dialogue. Everyone is connected. Consumer opinions are spreading faster and wider than ever; influencing other people's decisions. in You Tube Both, global and local searchs. Getting found is the point of marketing. SJ Zone badoo mixiO Again, people communicate writing on walls (though virtual ones). Business is Rapidly Changing... Can you keep up Sources: http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://www.slideshare.net/Drizzlin/the-history-of-marketing http://media3.bmth.ac.uk/marketing/02defining/01history.html http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=player_embedded www.infovisual.org www.huamarketing.com HUA MARKETING *:) AUCTION A VISUAL History of Marketing Marketing, a key to the success of your business, has changed rapidly over the last decades and it continues to change. KEYS S) Means of Communication ) The Market The focus 10000 BC THE BEGINNINGS A Primitive people communicated via cave paintings. Each tribe was a market in itself, disconnected from the rest. 5000 ВС ANCIENT CIVILIZATIONS E The chat, natural and organic conversation, was the way to talk about a product. There were groups of people closer to each other. One to one recommendation was the most credible and influencing source of information, though it wouldn't spread fast, far and wide. ANCIENT GREECE TO 17TH CENTURY Marketing was about promoting →) aloud in the bustling markets, streets and public places. A Targets were bigger groups of people. Traders were actively engaged in persuasive communications. 1700 AD 18TH TO 20TH CENTURIES The production orientation era A Marketing was aloud promotion, doorstep selling and posters. Target market was still limited. The focus was on production and distribution at the lowest possible cost. 1900 AD FIRST DECADES OF 20TH CENTURY The sales orientation era Marketing was doorstep selling, traditional → mails, newspapers, radio and television. 田 Mass marketing was born. Markets become truly competitive and to be relevant required a lot of effort. The focus was on distribution, communication and persuading customers that one manufacturer's goods were better than another's. 1960 AD FROM THE 1960s TO THE 1990s The marketing orientation era IMII Mass media dominance. Emergence of telemarketers. National and global market. There is an intense competition for customers. Marketers are involved at a strategic level within the organization, researching markets and consumers. 1990 AD FROM THE 1990s TO 2010 The Internet era A All the previous methods plus: emails, banners, clicks, ads. www. The market is unlimited. Global marketing. Internet allows to reach people anytime anywhere. Complex brand choice & complex reach. 2011 AD TODAY The Media Explosion era Web & Mobile Marketing. E Social media on the rise: interaction, dialogue. Everyone is connected. Consumer opinions are spreading faster and wider than ever; influencing other people's decisions. in You Tube Both, global and local searchs. Getting found is the point of marketing. SJ Zone badoo mixiO Again, people communicate writing on walls (though virtual ones). Business is Rapidly Changing... Can you keep up Sources: http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://www.slideshare.net/Drizzlin/the-history-of-marketing http://media3.bmth.ac.uk/marketing/02defining/01history.html http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=player_embedded www.infovisual.org www.huamarketing.com HUA MARKETING *:) AUCTION A VISUAL History of Marketing Marketing, a key to the success of your business, has changed rapidly over the last decades and it continues to change. KEYS S) Means of Communication ) The Market The focus 10000 BC THE BEGINNINGS A Primitive people communicated via cave paintings. Each tribe was a market in itself, disconnected from the rest. 5000 ВС ANCIENT CIVILIZATIONS E The chat, natural and organic conversation, was the way to talk about a product. There were groups of people closer to each other. One to one recommendation was the most credible and influencing source of information, though it wouldn't spread fast, far and wide. ANCIENT GREECE TO 17TH CENTURY Marketing was about promoting →) aloud in the bustling markets, streets and public places. A Targets were bigger groups of people. Traders were actively engaged in persuasive communications. 1700 AD 18TH TO 20TH CENTURIES The production orientation era A Marketing was aloud promotion, doorstep selling and posters. Target market was still limited. The focus was on production and distribution at the lowest possible cost. 1900 AD FIRST DECADES OF 20TH CENTURY The sales orientation era Marketing was doorstep selling, traditional → mails, newspapers, radio and television. 田 Mass marketing was born. Markets become truly competitive and to be relevant required a lot of effort. The focus was on distribution, communication and persuading customers that one manufacturer's goods were better than another's. 1960 AD FROM THE 1960s TO THE 1990s The marketing orientation era IMII Mass media dominance. Emergence of telemarketers. National and global market. There is an intense competition for customers. Marketers are involved at a strategic level within the organization, researching markets and consumers. 1990 AD FROM THE 1990s TO 2010 The Internet era A All the previous methods plus: emails, banners, clicks, ads. www. The market is unlimited. Global marketing. Internet allows to reach people anytime anywhere. Complex brand choice & complex reach. 2011 AD TODAY The Media Explosion era Web & Mobile Marketing. E Social media on the rise: interaction, dialogue. Everyone is connected. Consumer opinions are spreading faster and wider than ever; influencing other people's decisions. in You Tube Both, global and local searchs. Getting found is the point of marketing. SJ Zone badoo mixiO Again, people communicate writing on walls (though virtual ones). Business is Rapidly Changing... Can you keep up Sources: http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://www.slideshare.net/Drizzlin/the-history-of-marketing http://media3.bmth.ac.uk/marketing/02defining/01history.html http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=player_embedded www.infovisual.org www.huamarketing.com HUA MARKETING *:) AUCTION