If you look at the visual complexity of advertisements over the past century (how many different things there are to look at and keep the eyes and brain busy), you’ll observe a noticeable trend: by ...
and large, visual designs have significantly become simpler, decade by decade. As a case in point, you can observe the Coca-Cola advertisements every ten years and notice that, over time, Coca-Cola chose to use fewer colors, fewer fonts, fewer words, fewer shapes and objects, and much, much more white/negative space.
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