Transcribed

Visual Addiction - The Battle of Visual Platforms for Mobile

VISUAL ADDICTION THE BATTLE OF VISUAL PLATFORMS FOR MOBILE YOUR BRAND CAN'T IGNORE THE FACTS INSTAGRAM O 130, 16 45 BILLION PHOTOS MILLION PHOTOS A DAY MILLION ACTIVE USERS 6 SECOND VIDEO You can now shoot with the front-facing camera. When creating a post, tap the button in the bottom left corner to try the front-facing camera. You can switch back and forth between the regular and front-facing camera as many times as you want. EDIT VIDEO FROM YOUR SCREEN 13 2/3: MILLION ACTIVE USERS OF MOBILE DATA WILL BE VIDEO IN 2017 Create Visual Brand Engagement Use Instagram and Vine to quickly create visual content of your products and brand lifestyle. Feed this content into your larger social media channels such as Facebook and Twitter. Gamify your brand experience by using unique branded hashtags and promoting user-generated content of your products in the hands of consumers. Curate popular user content on your own feed. Tie visual mobile marketing into your offline marketing efforts by providing discounts or freebies to users who check-in and tag photos or videos. DESIGN BY RORY KALUZA X DIGITALAPTITUDE.COM instagram.com vine.co/blog cisco.com

Visual Addiction - The Battle of Visual Platforms for Mobile

shared by VisualApogee on Jul 10

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There are so many brands that struggle to create unique and engaging content. I have worked with a variety of marketing directors and most of them struggle with good content. They say, “I know it’... s important but I just don’t have the resources.” I always ask, “Do you have a smart phone?” I ask this because that is literally all you need to start creating great content. With mobile platforms, you can create awesome content usable on multiple social channels. It also has a higher likelihood of going viral. For most markets, there are targeted spheres of influence that can be tapped into with visual marketing on mobile. I created this infographic to illustrate 2 of the top platforms, Instagram and Vine. Enjoy!