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Viral Marketing Vs Spreadable Media

shared by rmmojado on Jan 23, 2012 in Social Media

Viral Marketing Vs Spreadable Media

shared by rmmojado on Jan 23, 2012 in Social Media

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Over the last couple of years groups such as the MIT Convergence Culture Consortium have recommended replacing the use of the term ‘viral marketing’ with ‘spreadable media’. The main argument ...
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