Video Moves Business

VIDEO MOVES BUSINESS Nothing can move a product or drive website conversions the way video can. Video helps people learn about your product, understand its appeal, and feel more confident buying it. A marketers top priority is to DRIVE DEMAND & CONVERSION 59% 83% 47% 66% SAY MARKETERS TOP DIGITAL PRIORITY IN 2014 IS Conversion IF YOU HAD 10% MORE BUDGET, WHERE WOULD YOU SPEND IT? By a factor of two to one, the most frequent answer was invest in more Demand Creation SAY TOP MARKETING OBJECTIVES ARE SAY TOP MARKETING PAIN IS Acquiring Improving Lead Generation New Customers ounce Exact Target sounce Forrester SOURCE SiriusDecisions How are they doing this? WITH VIDEO 4.8% is the average website conversion rate for those who use VIDEO ... AND FOR THOSE WHO DON'T? 2.9% esearch Report AVERAGE CONVERSION means different things to different people EMAIL ADD TO CART OPEN RATES When marketers used the word Visitors who view product videos are LANDING PAGES "video" in an email subject line, OPEN RATES ROSE Using video on landing pages can INCREASE 85% MORE 7% TO 13% LIKELY TO BUY SOURCE Experian than visitors CONVERSION who do not CLICK-THROUGH BY 80% SOURCE Internet Retailer Video in email marketing has been shown to increase click-through SOURCE eyeviewdigital.com rates BY OVER 96%. In response, the number of marketers planning to use video in email campaigns has INCREASED 5X since the beginning of 2009 SOURCE Implix OPT-OUT In tests, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% REDUCTION in subscriber opt-outs SOURCE Eloqua IN SHORT, Companies using video. enjoy a $93 COST PER LEAD and require 37% FEWER compared to $115 for those who don't use video UNIQUE SITE VISITS to generate a marketing response sOURce Aberdeen 2014 Research Report At the end of the day, your business is about driving sales and keeping customers engaged and happy. Online video helps you do both. Resources Learn how one company significantly increased conversion rates with video. Watch the video and download the case study at brightcove.com/etcs Learn how companies are integrating video with leading marketing automation solutions. Download the whitepaper at brightcove.com/automation The world's most admired brands power their video initiatives with Brightcove Video Marketing Suite brightcove.com/vms 2014 Brightcove Inc RSION RATE