INTERNET VIDEO VIEWERSHIP
Videos Watched 100 million
The Average Viewer Watches
54% VIEWING AUDIENCE MALE
46% VIEWING AUDIENCE FEMALE
CROSS PLATFORM VIEWERS SKEW SIGNIFICANTLY YOUNGER
TV ONLY VIEWERS
CROSS PLATFORM ...
ONLINE ONLY VIEWERS
SPENT HOURS IN MINS
Viewing time is tracking upward as long-form TV content moves online
MINUTES PER YEAR
Increase in unique viewers
Online Video minutes in 1 year
BRAND AWARENESS AND ENGAGEMENT
79% Viewers Watching social videos at home, 15% Viewers Watching Product/service videos
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