Viacommunity: A Look at Viacom's Community Efforts

VacOM CORPORATE RESPONSIBILTY Viacom connects with 700 million people in more than 160 countries and teritories around the globe. Our more than 50 wide-ranging and far-reaching social initiatives speak to the issues audiences care about CREATING CONNECTIONS. INSPIRING CHANGEA REACHING 700 MILLION OVER 50 WIDE-RANGING INITIATIVES HEALTH AND WELLNESS GYT LCMT ONE YCOUNTRY MTV GYT: GET YOURSELF TESTED CMT ONE COUNTRY 51% Data from 23 Planned Paranthood health centers nationwide indioate hat MTVS GYT: Get Yoursel Testod campaign was a major force 1.5 CMT One Country, country superstar Dierks Bentley and the Children's Miracle Network Hospitals partnerod for Bantky's Mes & Music tor Kids, Since 2006. INCREASE 51% inoreane in pationts getting tested for STDe in Aprl 2011, as compared with April 2008, prior to the inifative has raised more than $1.5 milion for Children's Miracke Natwork Hospitals, and engaged approemately 25,000 people at in a MILLION RAISED be unch of the campaign kocal events. niloloden worldwide DAYPLAY NICKELODEON WORLDWIDE DAY OF PLAY STAYING AIVE MTV STAYING ALIVE FOUNDATION Through Nickolodeon's Worldwide Day of Play, Nick mothated kids all summer long to commit to being active five davs a wook for six wooks Rasuts show kids have completed more than 3.300.000 health and welness actions 56,000 people wore in attandance at Workiwide Day of Play in Washinglon, D.C inclucing the First Family. 3,300,000 In 2011, Staying Alive Foundafion grantees reached over half a milion young people, distributed ovr REACHED OVER 600.000 condoms and more than 100.000 ecucational materials, and HALF A MILUON trained 6,000 new poor educalon. HEALTH AND WELLNESS ACTIONS YOUNG PEOPLE Wemen's XHealth Symposum BET WOMEN'S HEALTH SYMPOSIUMS укрония BET's Women's Health Symposiums, SYMPOSIUMS AVERAGED which seek to empower Afhican OVER 1,200 WOMEN PER CITY American women and other women of color to tako charge of their hoalth, started in 2007 with an average of 400-500 women per city. In 2010, the symposiums averaged over 1,200 women per city, with some citios registering more than 4,000. ENVIRONMENT O AddressiheMess green. I's paramourt to LS. COMEDY CENTRAL ADDRESS THE MESS GREEN. ITS PARAMOUNT TO US. Comedy Contral's Ackdress the Mess, which focuses on eware recycling, proper waste dieposal and fossil fuol emissions, colaborated with the Cobart Nation to encourage viewers to tweet and text their support, generating $60,000 for the Gulf of America fund to assist those n coordination with the Paramount Volunteer Crew, employees have pent over 900 voluntoor hours in 2010 and 2011 working on waricus environmentaly friendly projects. ncluding mulching and harvesting at a community garcken, cleaning up a local beach and the Los Angales River, and planting treen at local schools. 50,000 900 VOLUNTEER VOLUNTEER HOURS hardest hit by the Deepwater Horizon ol spil CITIZENSHIP A GLOBAL BENEFIT FOR EARTHQUAKE RELIEF HOPE FOR HATI NOW HOPE FOR HAITI NOW 83 Drew a cumulative audience of more than 83 mlon viewers and broke al rocords for donations mace by the public for a disaster rolof tolothon, raising nearty $70 milon 70 MILLION MILLION VIEWERS 30 ViacommunITY VIACOMMUNITY DAY SPIRATIONAL TV SPÓTS In 2011, empoyoos spanning 20 countries and 14 American cibes came together to serve their communitios on Viacommunity Day, the company's annl day of employoo volunteer service TV LAND ČAUSE CHANGE cause CHANGE EMPLOYEE SERVICE VOLUNTEER TV Lands Cause Change campaign which encourages viewers to give back to society, produced and aired 30 inspirational TV spots, representing an on air value of over $1 milon ------------ -- I will $1,000,000 IN GRANTS NÁTIONWIDE VIACOM 9/11 1 WILL" CAMPAIGN NICKELODEON For the 10th anniversary of 9/11, Viacom partnered with MyGoodDeed.org to spread awaronoss of the country's official day of service Viacom's "I W campaign gamered 50 milion Twitter impressions from Viacom propertios and oalobs on 11 agHe 50 MILLION THE BIG HELP TWITTER IMPRESSIONS h 2010, Nickolodean mobilized communitios nationwide by offering $1 milion in grants to support local youth engagement projects with The Big Help. which focusos on kay concems important to young people today. EDUCATION $48 MILLION IN NEW MUSICAL INSTRUMENTS Kindergarien to CAP GOWN 91% PARAMOUNT KINDERGARTEN TO CAP & GOWN VH1 SAVE THE MUSIC FOUNDATION OF MENTEES In a 2010 survey, 91% of mentees in Paramount's Kindergarten to Cap & MORE LIKELY Gown education program survayed said TO ATTEND the lkelhood that they woukd attend COLLEGE olege has increased VH1 Save The Music Foundation has proviced $48 miion in new musical instruments to 1,800 public schools in more than 100 cilies around the country, impacting the ives of over 1.8 milion chldron. BUILT A NETWORK GET SCHOOLED OF OVER 1O0 Within its first year, Get Schooled Viacomi's signahure GET EHOOLD SCHOOLS education initative, has connected to 1.5 milion Americans, and bult a network of over 100 achools through national platforms and school-based challenges. viaCOM www.viacommunity.com 02012acon i on IgT n %24