How do you get a number for your plan?

How do you get a number for your plan? Zero-target Baseline Target Value Benchmarks Current Value Min Value Max Value Historical Values KPI How can you determine the specific targets for your KPIS and what it is which actually stands behind these numbers? I decided to analyze this process in detail to show a global picture. "Nearly any business objective is a combination of smaller steps with a conversion ratio for each step." www.bscdesigner.com %, 2 Closed Deals 20 5,000 on website 200 in email qualified leads course Advanced Target Management Work on Numbers Work on Target Work on Conversion Certain numbers that are converted with a certain ratio into target value. It means that having one target value we actually have 2 sub goals: work on numbers, work on conversion.