The Value of Full Service Marketing

THE VALUE OF FULL SERVICE MARKETING Full service marketing is an important strategy every company should invest in because it improves your brand and turns into financial gains. Why Invest in Marketing? Establish brand recognition: Marketing helps imprint a brand in the minds of customers Gain and Retain Customers Identify real customers: Marketing helps target customers who have the real need Provide Information: Display a product in the best way to get the information out Save time: By promoting a product or service, customers come to you Establish trust: Ensures the product will remain in the minds of its intended customers Public Relations: Keep a positive outlook on all aspects of the company Sales and Service: Contributes to customer retention and loyalty How is Marketing Broken Down? Full service marketing utilizes different media outlets to promote your business with each one having their own specific benefits. Broadcast TV Cable TV Internet Newspapers Radio Magazines Out Of Home 24% 21% 17% 13% 11% 9% 5% Outdoor Advertising Benefits • "Ad, Attention Grabbing "Ad, Signs on Public Transportation can be see all over Billboards Attractive Bench Publicity in outdoor areas with heavy foot-traffic Placards Magazines and Newspapers NEWS Reach thousands of customers in print "Ad, Creative and appealing designed advertisements Radio, Cable TV and Broadcast TV Target specific listeners and viewers Utilize valuable commercial time during peak hours "Ad, Ability to have TV personalities get your message out Creative segments televised to certain broadcast areas Online Marketing Clickable advertisements linking "Ad, directly to products or services Increased internet traffic to products or services Search Engine Optimization Social Media Influence Using a full service marketing company can expand the outreach and goals of your company without compromising quality. O neffassociates Visit Neffassociates.com for quality marketing strategies.