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The Value of an Existing Customer
Have you ever wondered how much an existing customer was worth? Well, in most cases its a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. Th... e following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates. It should help to put things in perspective for marketers and business owners.
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