Valentine's Day Shopper Insights

VALENTINE'S DAY SHOPPER INSIGHTS 2012 RetailNext explores Valentine's Day shopping trends: where are people going, are they purchasing, and what are they buying? How does your Sweetheart compare? TRAFFIC Where's your Valentine going? 4,046,567 people analyzed across the nation Traffic Growth Last Minute Shoppers (Seasonal vs. Non-Seasonal) (2/13 vs. Non-Seasonal) 22% -16% The day before, procrastinating Specialty Valentine's flock +8% to Small Format Department/ Off-Price General Merchandise (+36%) instead of Specialty (-16%). 7% +36% Small Format Small Format Department/ General Specialty General Off-Price Merchandise Merchandise CONVERSION Where are they purchasing? Non-Seasonal Seasonal $xx.xx Average Sale Specialty retailers are converting 24% $33.90 better (+2%), with shoppers Specialty spending more per transaction at Specialty and 26% ( $34.51 Small Format General Merchandise. 27% $77.45 Department/ Off-Price 15% ( $70.90 Small Format 73% $9.47 General 72% ( $11.46 Merchandise SEASONAL SALES Do you have a sweet tooth? 60% 18% 16% 6% Candy Stuffed Valentine Gifts Animals Cards 71% 9% 8% 4% Chocolate Chocolate Conversation Lollipop Other Heart-Shaped Rose Нearts Chocolate Box Brought to you by: Follow us @RetailNext www.bviretailnext.com RETAILNEXT ©2012 RetailNext. All rights reserved. RetailNext and the RetailNext logo are registered trademarks of BVI Networks, Inc. All brand names and product names mentioned or referred throughout this infographic are fully recog- trademarks or registered trademarks of their respective holders. COMPREHENSIVE IN-STORE ANALYTICS POWERED BY BVI nized VALENTINE'S DAY SHOPPER INSIGHTS 2012 RetailNext explores Valentine's Day shopping trends: where are people going, are they purchasing, and what are they buying? How does your Sweetheart compare? TRAFFIC Where's your Valentine going? 4,046,567 people analyzed across the nation Traffic Growth Last Minute Shoppers (Seasonal vs. Non-Seasonal) (2/13 vs. Non-Seasonal) 22% -16% The day before, procrastinating Specialty Valentine's flock +8% to Small Format Department/ Off-Price General 9% Merchandise (+36%) instead of Specialty (-16%). 7% +36% Small Format Small Format Department/ General Specialty General Off-Price Merchandise Merchandise CONVERSION Where are they purchasing? Non-Seasonal Seasonal $xx.xx Average Sale Specialty retailers are converting 24% $33.90 better (+2%), with shoppers Specialty spending more per transaction at Specialty and 26% ( $34.51 Small Format General Merchandise. 27% $77.45 Department/ Off-Price 15% ( $70.90 Small Format 73% $9.47 General 72% ( $11.46 Merchandise SEASONAL SALES Do you have a sweet tooth? 60% 18% 16% 6% Candy Stuffed Valentine Gifts Animals Cards 71% 9% 8% 8% 4% Chocolate Chocolate Conversation Lollipop Other Нeart-Shaped Rose Нearts Chocolate Воx Brought to you by: Follow us @RetailNext www.bviretailnext.com RETAILNEXT ©2012 RetailNext. All rights reserved. RetailNext and the RetailNext logo are registered trademarks of BVI Networks, Inc. All brand names and product names mentioned or referred throughout this infographic are fully recog- trademarks or registered trademarks of their respective holders. COMPREHENSIVE IN-STORE ANALYTICS POWERED BY BVI nized VALENTINE'S DAY SHOPPER INSIGHTS 2012 RetailNext explores Valentine's Day shopping trends: where are people going, are they purchasing, and what are they buying? How does your Sweetheart compare? TRAFFIC Where's your Valentine going? 4,046,567 people analyzed across the nation Traffic Growth Last Minute Shoppers (Seasonal vs. Non-Seasonal) (2/13 vs. Non-Seasonal) 22% -16% The day before, procrastinating Specialty Valentine's flock +8% to Small Format Department/ Off-Price General 9% Merchandise (+36%) instead of Specialty (-16%). 7% +36% Small Format Small Format Department/ General Specialty General Off-Price Merchandise Merchandise CONVERSION Where are they purchasing? Non-Seasonal Seasonal $xx.xx Average Sale Specialty retailers are converting 24% $33.90 better (+2%), with shoppers Specialty spending more per transaction at Specialty and 26% ( $34.51 Small Format General Merchandise. 27% $77.45 Department/ Off-Price 15% ( $70.90 Small Format 73% $9.47 General 72% ( $11.46 Merchandise SEASONAL SALES Do you have a sweet tooth? 60% 18% 16% 6% Candy Stuffed Valentine Gifts Animals Cards 71% 9% 8% 8% 4% Chocolate Chocolate Conversation Lollipop Other Нeart-Shaped Rose Нearts Chocolate Воx Brought to you by: Follow us @RetailNext www.bviretailnext.com RETAILNEXT ©2012 RetailNext. All rights reserved. RetailNext and the RetailNext logo are registered trademarks of BVI Networks, Inc. All brand names and product names mentioned or referred throughout this infographic are fully recog- trademarks or registered trademarks of their respective holders. COMPREHENSIVE IN-STORE ANALYTICS POWERED BY BVI nized VALENTINE'S DAY SHOPPER INSIGHTS 2012 RetailNext explores Valentine's Day shopping trends: where are people going, are they purchasing, and what are they buying? How does your Sweetheart compare? TRAFFIC Where's your Valentine going? 4,046,567 people analyzed across the nation Traffic Growth Last Minute Shoppers (Seasonal vs. Non-Seasonal) (2/13 vs. Non-Seasonal) 22% -16% The day before, procrastinating Specialty Valentine's flock +8% to Small Format Department/ Off-Price General 9% Merchandise (+36%) instead of Specialty (-16%). 7% +36% Small Format Small Format Department/ General Specialty General Off-Price Merchandise Merchandise CONVERSION Where are they purchasing? Non-Seasonal Seasonal $xx.xx Average Sale Specialty retailers are converting 24% $33.90 better (+2%), with shoppers Specialty spending more per transaction at Specialty and 26% ( $34.51 Small Format General Merchandise. 27% $77.45 Department/ Off-Price 15% ( $70.90 Small Format 73% $9.47 General 72% ( $11.46 Merchandise SEASONAL SALES Do you have a sweet tooth? 60% 18% 16% 6% Candy Stuffed Valentine Gifts Animals Cards 71% 9% 8% 8% 4% Chocolate Chocolate Conversation Lollipop Other Нeart-Shaped Rose Нearts Chocolate Воx Brought to you by: Follow us @RetailNext www.bviretailnext.com RETAILNEXT ©2012 RetailNext. All rights reserved. RetailNext and the RetailNext logo are registered trademarks of BVI Networks, Inc. All brand names and product names mentioned or referred throughout this infographic are fully recog- trademarks or registered trademarks of their respective holders. COMPREHENSIVE IN-STORE ANALYTICS POWERED BY BVI nized VALENTINE'S DAY SHOPPER INSIGHTS 2012 RetailNext explores Valentine's Day shopping trends: where are people going, are they purchasing, and what are they buying? How does your Sweetheart compare? TRAFFIC Where's your Valentine going? 4,046,567 people analyzed across the nation Traffic Growth Last Minute Shoppers (Seasonal vs. Non-Seasonal) (2/13 vs. Non-Seasonal) 22% -16% The day before, procrastinating Specialty Valentine's flock +8% to Small Format Department/ Off-Price General 9% Merchandise (+36%) instead of Specialty (-16%). 7% +36% Small Format Small Format Department/ General Specialty General Off-Price Merchandise Merchandise CONVERSION Where are they purchasing? Non-Seasonal Seasonal $xx.xx Average Sale Specialty retailers are converting 24% $33.90 better (+2%), with shoppers Specialty spending more per transaction at Specialty and 26% ( $34.51 Small Format General Merchandise. 27% $77.45 Department/ Off-Price 15% ( $70.90 Small Format 73% $9.47 General 72% ( $11.46 Merchandise SEASONAL SALES Do you have a sweet tooth? 60% 18% 16% 6% Candy Stuffed Valentine Gifts Animals Cards 71% 9% 8% 8% 4% Chocolate Chocolate Conversation Lollipop Other Нeart-Shaped Rose Нearts Chocolate Воx Brought to you by: Follow us @RetailNext www.bviretailnext.com RETAILNEXT ©2012 RetailNext. All rights reserved. RetailNext and the RetailNext logo are registered trademarks of BVI Networks, Inc. All brand names and product names mentioned or referred throughout this infographic are fully recog- trademarks or registered trademarks of their respective holders. COMPREHENSIVE IN-STORE ANALYTICS POWERED BY BVI nized VALENTINE'S DAY SHOPPER INSIGHTS 2012 RetailNext explores Valentine's Day shopping trends: where are people going, are they purchasing, and what are they buying? How does your Sweetheart compare? TRAFFIC Where's your Valentine going? 4,046,567 people analyzed across the nation Traffic Growth Last Minute Shoppers (Seasonal vs. Non-Seasonal) (2/13 vs. Non-Seasonal) 22% -16% The day before, procrastinating Specialty Valentine's flock +8% to Small Format Department/ Off-Price General 9% Merchandise (+36%) instead of Specialty (-16%). 7% +36% Small Format Small Format Department/ General Specialty General Off-Price Merchandise Merchandise CONVERSION Where are they purchasing? Non-Seasonal Seasonal $xx.xx Average Sale Specialty retailers are converting 24% $33.90 better (+2%), with shoppers Specialty spending more per transaction at Specialty and 26% ( $34.51 Small Format General Merchandise. 27% $77.45 Department/ Off-Price 15% ( $70.90 Small Format 73% $9.47 General 72% ( $11.46 Merchandise SEASONAL SALES Do you have a sweet tooth? 60% 18% 16% 6% Candy Stuffed Valentine Gifts Animals Cards 71% 9% 8% 8% 4% Chocolate Chocolate Conversation Lollipop Other Нeart-Shaped Rose Нearts Chocolate Воx Brought to you by: Follow us @RetailNext www.bviretailnext.com RETAILNEXT ©2012 RetailNext. All rights reserved. RetailNext and the RetailNext logo are registered trademarks of BVI Networks, Inc. All brand names and product names mentioned or referred throughout this infographic are fully recog- trademarks or registered trademarks of their respective holders. COMPREHENSIVE IN-STORE ANALYTICS POWERED BY BVI nized