Using Infographics in Your Online Marketing

USING INFOGRAPHICS IN YOUR ONLINE MARKETING Are you tired of not getting the online traffic you want despite putting out quality content at a regular clip? Perhaps it is a great time to implement infographics into your online marketing arsenal! Below are a few of the options available to real estate pros who are looking at using infographics in their online marketing arsenal. CREATING AN INFOGRAPHIC Here are several choices that can help you make infographics quickly, aid them in standing out to catch consumers attention, or allow you the freedom to show off your ingenuity and creativity. PIKTOCHART EASEL.LY VIZUALIZE.ME DID YOU KNOW? Plenty of free templates and an incredible library if you use the paid version A wide array of template choices, and it is free Create charts or show your data in a typical graphic display 60% INFOGR.AM PHOTOSHOP CANVA OF PEOPLE LEARN BEST VIA VISUAL METHODS Free and paid versions, this site offers value for both novice users and those with For those who like to be creative, this long- time graphics creation/manipulation tool can assist Plenty of examples and an easy to use format for those who want to show their graphics ingenuity advanced infographic making skills. Many choose to host their infographics on their own platforms or via their host provider. Visual.ly is a popular option where they can easily be shared and their statistics tracked. QUICK TIP TYPES OF INFORMATION TO SHARE Here are some common types of information that real estate consumers will find valuable in an easy to read infographic: MARKET REPORTS LISTS All agents should be making information about their communities available to consumers already. For those that are, you have a built-in source that can easily be converted into a visual display. By their very nature, lists are ideal candidates to be turned into Infographics (i.e. The top 5 things..., 10 ways to..., 7 opportunities for..., 3 things new homeowners...etc.) COMMUNITY/SUBDIVISIONS This is another excellent way to show off your understanding of your local markets and provide a valuable resource for area consumers. NEW LISTINGS LOCAL INFORMATION Savvy selling agents will find a way to include infographics as part of their marketing plan and share that during their listing presentation, perhaps increase the number of listings they get in the process. Things like area golf courses, restaurants, attractions, parks, upcoming events, etc. all lend themselves to being a smart infographic choice. Re-purposing your online content will allow it to reach new viewers and provide ample opportunities for new buyers and/or sellers to visit your local real estate site, become fans, and call you to assist with their real estate needs. SHARING YOUR VISUAL CREATIONS Now that your masterpiece has been created and your sources validated, you will want to share the information via the following: g+ ACCORDING TO THE WHARTON SCHOOL OF BUSINESS, USING VISUAL INFORMATION IS GOOGLE PLUS TWITTER FACEBOOK The key is to get the information in front of as many real estate consumers as you can! More eyes- on often means more biz and online exposure! 17% MORE EFFECTIVE THAN ONLY USING TEXTUAL CONTENT in LINKEDIN PINTEREST CURATION SITES PARTING INFOGRAPHIC SHOTS The cost to implement, create, and share infographics is minimal and certainly much less costly than traditional marketing options. Cheaper marketing with the potential to reach vastly more consumers sounds like something we all should be doing! As real estate professionals we want to generate new business while showing our expertise about a particular niche or market. The use of infographics to reach those goals is a viable option we should explore. WWW.SELLINGWARNERROBINS.COM COLDWEU BANKER E (478) 960-8055 (C)/ (478) 953-8595 x227 (0) SSK, REALTORS* WWW.COLDWELLBANKERSSK.COM © ANITA CLARK