Using Employee Advocates for Social Media Success

8* in Engage your most under- utilized marketing asset... your employees Are you producing content on your own, sharing it through social media channels and still not achieving the results you'd like? Your answer to social media success is right in front of you-or a cubicle away. Employees are an overlooked marketing resource. It's time to start leveraging them. Employee sharing humanizes the company and improves trust Roughly 15% of U.S. social media users trust posts by companies or brands on social networking sites.' Even further, your customers trust "a person like yourself" or a “regular employee" more than a company's CEO.? CEO Employee Social reach increases exponentially through employee sharing The collective reach of your employees' posts far surpasses the reach of your company. Just 60 employees can increase your company's reach by 3 1,000% Employee posts are treated differently than company posts The increase in the amount of content and filtering have limited the reach of company posts. vs. Thus employee posts have farther reach than company posts. A share is more valuable than 100 followers GaggleAMP's research shows that getting just one person to share your message results in far more click-through activity than if your company Share were to add another 100 followers.4 Social post On average, 73.8% of the potential engagement on a social media post happens in the first hour. lifespan increases Single Post Sharing Over Time Oh 11h 22h 33h 44h When your employees are leveraged to share posts, the engagement lifespan is extended by 4,200% thanks to your employees sharing over time.5 Start leveraging your employees with a free trial of GaggleAMP! GaggleAMP Amplify, Analyze and Align Social Media SOURCES 1 lonelybrand.com/blog/only-15-of-consumers-trust-brands-social-posts-heres-how-to-win-over-the-rest 2 www.linkedin.com/pulse/article/20140513203006-5189710-trust-building-let-your-employees-lead-the-way 3 gaggleamp.com/infographic-report 4 gaggleamp.com/blog/a-share-is-more-valuable-than-100-followers 5 gaggleamp.com/blog/the-48-hour-life-of-a-tweet