Using Colors in Branding

6 Tips for Successfully Navigating the Rough Waters of Branding Sink or Swim: How to Brand Without Getting Eaten Alive "You want a piece of me? Bring it on. Branding is tough. Rising above the noise is even tougher. And it's not just a matter of thinking big. It's executing bigger. If you listen to some, you'd think it was certain firms that lead the way. It's not firms that lead the way. It's the power of design and the ingenuity of brilliant ideas that lead the way. With smarter ideas, innovative designs, bolder strategies and more brilliant executions. Want to survive the blue ocean of Legend has it the mythical brand shark has sharp teeth. branding? Here are 6 tips to ride the wave. TIP #1: Understand your slice of the Branding Pie TIP #2: Know the dark side of branding. young Jedi The Haw to Create Branding Pie a Crappy Brand (Something to avoid) Using cliches to convey your brand's value and distinction me-too useless junk crap Copying what crud Ordinary. everyday products parading around like revolutionary brands What your mother/spouse/ doing to guide mindless best friend/dog what your brand waste thinks your brand should be doing Ordinary, everyday products that look like what you're ectually getting other brands are should be doing TIP #3: Get this tattooed as soon as possible: Pyau're using clichés, yau'ne pramating yaur categary, nat yaur brand Extraordinary products with branding that doubles as a sleep-aid Extraordinary products that look ike the revolution they are TIP #4: Did we say pathetic? We meant "Idiotic." 6 Pathetic Reasans ta Rebrand Yaur Campany "My spouse has "The corporate Tm bored with our look, even "The cleaning lady thinks the The competition changed so we should too, right?" nagged me one time too many. Changing the brand color is hated by the CEO's daughter. Did I mention she's "Because our last designer didn't do 4 years old?" though marketshare is growing current brand There are stupider and mone idiotic ones but these work to set the bar pretty low. conflicts with the new carpeting." the spark." what I sald. Did I mention that?" TIP #5: A rear view mirroncan sometimes be useful. Buckle up. Great Maments in Brand Histary 1907 1934 1960 1961 1970 1979 1981 1984 1985 1988 1993 1994 2004 2010 The anich Thelegendary ARsan Vetura's rga frop Enest and he fist Coca-Cala n gably 2004 Hershey's Kooen Brand company and Motown rd innigantin Seret wan The brand la lella Macintush Company Dootesa preducts elws tte pradut adpt the withabig Me. were fest introdutnd When Weden of ahead of ts Strtucks decides to Wede tine. Appls purchused De Cattee nbuduced ficbock heBron tblshedin ane Vrge" tearpest The Apprentce neportedy TV fancise had more name LESO, Mton farmed from Recond reamed his incurporated Reten Mutts San Fancia are when tanly-oened ntroduced on terninuteits Kennedlwte Newton PA during the Rehard rly 197s Barsan anda U5 etroduced 1984, he saft drink and now-tanous 190. The wheryin the ary 24 nest popular cained the debuted in Connecton in inthe Dted tan S00 994, they Sats his nilontie nace twh sagan "Ast Newtan faded als gained reinventad witha etaly he tanish Carperton in fanly's ice byRy Detrat partrer were the whinsal fest cen Kagen Raynand The starting ther Gndeanpietly cannercaly aformulat Dotfera ayin 1958 Berights te Donald mke san tunp in 1907 wult naret 1988 Nike ad tutetarted use New Coke canpey Krainet d or Cay Mchign, USA, Ds when on cOept was fest busines fiterad SucOMstd well This is onApril heverget tetoiha arecort shop. Berties uter neuloed 190 The tut the word genus af the Tis canged atneptere bense they daracters to feturea movie tboet Al tron ts persanl the course for market and entertain bankerupty aty ievting Socaled deymes tanputar ta he puble it and spiraton for thePain Pt sel the nett icon the segan inthe late Fagpucine known more hunble wa the last 0 and the beverage inal for this show begienings Sarbus ant al estate in Latn name came te faer of simlar to that cansidered aunch the mounda festurn neans Tgut fran the twe theunpany's atavetorian thenseven brand of the gaphicaluser mdet wi tigeter wor spoken widy heretun ot ylaryGinar sconstd tan his maty in 2004 Whatawid words motar brand peron boud and town fare sane ame tertace business. The in theUS tument Wegn loge wat erignaly he original betore he ws Phone and spernarkets actievenents tipteen formula uted TIP #6: Social media is a channel, not a brand strategy Repeat after me: Srled ona paper nagkin etremaislargely unchanged since 197 While the re busines aare tave entertannent and Ifestyle. the Wrgin Grng now I will develap samething warth sharing ©2011 Conceived, written and designed by David Brier of catsists of mare than 400 DBD International cangani arund thewor Never a brand tofun its anly apprupriate thut their "ie af history wouldit tin the aleted space above S Rehard Banson you owne one www.RisingAbove TheNoise.com Follow @davidbrier on twitter 6 Tips for Successfully Navigating the Rough Waters of Branding Sink or Swim: How to Brand Without Getting Eaten Alive "You want a piece of me? Bring it on. Branding is tough. Rising above the noise is even tougher. And it's not just a matter of thinking big. It's executing bigger. If you listen to some, you'd think it was certain firms that lead the way. It's not firms that lead the way. It's the power of design and the ingenuity of brilliant ideas that lead the way. With smarter ideas, innovative designs, bolder strategies and more brilliant executions. Want to survive the blue ocean of Legend has it the mythical brand shark has sharp teeth. branding? Here are 6 tips to ride the wave. TIP #1: Understand your slice of the Branding Pie TIP #2: Know the dark side of branding. young Jedi The Haw to Create Branding Pie a Crappy Brand (Something to avoid) Using cliches to convey your brand's value and distinction me-too useless junk crap Copying what crud Ordinary. everyday products parading around like revolutionary brands What your mother/spouse/ doing to guide mindless best friend/dog what your brand waste thinks your brand should be doing Ordinary, everyday products that look like what you're ectually getting other brands are should be doing TIP #3: Get this tattooed as soon as possible: Pyau're using clichés, yau'ne pramating yaur categary, nat yaur brand Extraordinary products with branding that doubles as a sleep-aid Extraordinary products that look ike the revolution they are TIP #4: Did we say pathetic? We meant "Idiotic." 6 Pathetic Reasons ta Rebrand Yaur Campany "My spouse has "The corporate Tm bored with our look, even "The cleaning lady thinks the The competition changed so we should too, right?" nagged me one time too many. Changing the brand color is hated by the CEO's daughter. Did I mention she's "Because our last designer didn't do 4 years old?" though marketshare is growing current brand . There are stupider and mone idiotic ones but these work to set the bar pretty low. conflicts with the new carpeting." the spark. what I sald. Did I mention that?" TIP #5: A rear view mirroncan sometimes be useful. Buckle up. Great Maments in Brand Histary 1907 1934 1960 1961 1970 1979 1981 1984 1985 1988 1993 1994 2004 2010 The anich Thelegendary ARsan Vetura's rga frop Enest and he fist Coca-Cala n gably 2004 Hershey's Kooen Brand company and Motown rd innigantin Seret wan The brand la lella Macintush Company Dootesa preducts elws tte pradut adpt the withabig Me. were fest introdutnd When Weden of ahead of ts Strtucks decides to Wede tine. Appls purchused De Cattee nbuduced ficbock heBron tblshedin ane Vrge" tearpest The Apprentce neportedy TV fancise had more name LESO, Mton farmed from Recond reamed his incurporated Reten Mutts San Fancia are when tanly-oened ntroduced on terninuteits Kennedlwte Newton PA during the Rehard rly 197s Barsan anda U5 etroduced 1984, he saft drink and now-tanous 190. The wheryin the ary 24 nest popular cained the debuted in Connecton in inthe Dted tan S00 994, they Sats his nilontie nace twh sagan "Ast Newtan faded als gained reinventad witha etaly he tanish Carperton in fanly's ice byRy Detrat partrer were the whinsal fest cen Kagen Raynand The starting ther Gndeanpietly cannercaly aformulat Dotfera ayin 1958 Berights te Donald mke san tunp in 1907 wult naret 1988 Nike ad tutetarted use New Coke canpey Krainet d or Cay Mchign, USA, Ds when on cOept was fest busines fiterad SucOMstd well This is onApril heverget tetoiha arecort shop. Berties uter neuloed 190 The tut the word genus af the Tis canged atneptere bense they daracters to feturea movie tboet Al tron ts persanl the course for market and entertain bankerupty aty ievting Socaled deymes tanputar ta he puble it and piration for the Pin hit el the net icon the segan inthe late Fagpucine known more hunble wa the last 0 and the beverage inal for this show begienings Sarbus ant al estate in Latn name came te faer of simlar to that cansidered aunch the mounda festurn wor spoken widy heretun ot ylaryGinar sconstd neans Tgut fran the twe theunpany's atavetorian thenseven brand of the gaphicaluser mdet wi wsin business. The in theUS tument Wegn loge wat erignaly tigeter words motar brand peron boud and town fare tan his maty in 2004 Whatawid sane ame tertace he original betore he ws Phone and spernarkets actievenents tipteen formula uted TIP #6: Social media is a channel, not a brand strategy Repeat after me: Srled ona paper nagkin etremaislargely unchanged since 197 While the re busines aare tave entertannent and Ifestyle. the Wrgin Grng now I will develap samething warth sharing ©2011 Conceived, written and designed by David Brier of catsists of mare than 400 DBD International cangani arund thewor Never a brand tofun its anly apprupriate thut their "ie af history wouldit tin the aleted space above S Rehard Banson you owne one www.RisingAbove TheNoise.com Follow @davidbrier on twitter 6 Tips for Successfully Navigating the Rough Waters of Branding Sink or Swim: How to Brand Without Getting Eaten Alive "You want a piece of me? Bring it on. Branding is tough. Rising above the noise is even tougher. And it's not just a matter of thinking big. It's executing bigger. If you listen to some, you'd think it was certain firms that lead the way. It's not firms that lead the way. It's the power of design and the ingenuity of brilliant ideas that lead the way. With smarter ideas, innovative designs, bolder strategies and more brilliant executions. Want to survive the blue ocean of Legend has it the mythical brand shark has sharp teeth. branding? Here are 6 tips to ride the wave. TIP #1: Understand your slice of the Branding Pie TIP #2: Know the dark side of branding. young Jedi The Haw to Create Branding Pie a Crappy Brand (Something to avoid) Using cliches to convey your brand's value and distinction me-too useless junk crap Copying what crud Ordinary. everyday products parading around like revolutionary brands What your mother/spouse/ doing to guide mindless best friend/dog what your brand waste thinks your brand should be doing Ordinary, everyday products that look like what you're ectually getting other brands are should be doing TIP #3: Get this tattooed as soon as possible: Pyau're using clichés, yau'ne pramating yaur categary, nat yaur brand Extraordinary products with branding that doubles as a sleep-aid Extraordinary products that look ike the revolution they are TIP #4: Did we say pathetic? We meant "Idiotic." 6 Pathetic Reasons ta Rebrand Yaur Campany "My spouse has "The corporate Tm bored with our look, even "The cleaning lady thinks the The competition changed so we should too, right?" nagged me one time too many. Changing the brand color is hated by the CEO's daughter. Did I mention she's "Because our last designer didn't do 4 years old?" though marketshare is growing current brand . There are stupider and mone idiotic ones but these work to set the bar pretty low. conflicts with the new carpeting." the spark. what I sald. Did I mention that?" TIP #5: A rear view mirroncan sometimes be useful. Buckle up. Great Maments in Brand Histary 1907 1934 1960 1961 1970 1979 1981 1984 1985 1988 1993 1994 2004 2010 The anich Thelegendary ARsan Vetura's rga frop Enest and he fist Coca-Cala n gably 2004 Hershey's Kooen Brand company and Motown rd innigantin Seret wan The brand la lella Macintush Company Dootesa preducts elws tte pradut adpt the withabig Me. were fest introdutnd When Weden of ahead of ts Strtucks decides to Wede tine. Appls purchused De Cattee nbuduced ficbock heBron tblshedin ane Vrge" tearpest The Apprentce neportedy TV fancise had more name LESO, Mton farmed from Recond reamed his incurporated Reten Mutts San Fancia are when tanly-oened ntroduced on terninuteits Kennedlwte Newton PA during the Rehard rly 197s Barsan anda U5 etroduced 1984, he saft drink and now-tanous 190. The wheryin the ary 24 nest popular cained the debuted in Connecton in inthe Dted tan S00 994, they Sats his nilontie nace twh sagan "Ast Newtan faded als gained reinventad witha etaly he tanish Carperton in fanly's ice byRy Detrat partrer were the whinsal fest cen Kagen Raynand The starting ther Gndeanpietly cannercaly aformulat Dotfera ayin 1958 Berights te Donald mke san tunp in 1907 wult naret 1988 Nike ad tutetarted use New Coke canpey Krainet d or Cay Mchign, USA, Ds when on cOept was fest busines fiterad SucOMstd well This is onApril heverget tetoiha arecort shop. Berties uter neuloed 190 The tut the word genus af the Tis canged atneptere bense they daracters to feturea movie tboet Al tron ts persanl the course for market and entertain bankerupty aty ievting Socaled deymes tanputar ta he puble it and piration for the Pin hit el the net icon the segan inthe late Fagpucine known more hunble wa the last 0 and the beverage inal for this show begienings Sarbus ant al estate in Latn name came te faer of simlar to that cansidered aunch the mounda festurn wor spoken widy heretun ot ylaryGinar sconstd neans Tgut fran the twe theunpany's atavetorian thenseven brand of the gaphicaluser mdet wi wsin business. The in theUS tument Wegn loge wat erignaly tigeter words motar brand peron boud and town fare tan his maty in 2004 Whatawid sane ame tertace he original betore he ws Phone and spernarkets actievenents tipteen formula uted TIP #6: Social media is a channel, not a brand strategy Repeat after me: Srled ona paper nagkin etremaislargely unchanged since 197 While the re busines aare tave entertannent and Ifestyle. the Wrgin Grng now I will develap samething warth sharing ©2011 Conceived, written and designed by David Brier of catsists of mare than 400 DBD International cangani arund thewor Never a brand tofun its anly apprupriate thut their "ie af history wouldit tin the aleted space above S Rehard Banson you owne one www.RisingAbove TheNoise.com Follow @davidbrier on twitter 6 Tips for Successfully Navigating the Rough Waters of Branding Sink or Swim: How to Brand Without Getting Eaten Alive "You want a piece of me? Bring it on. Branding is tough. Rising above the noise is even tougher. And it's not just a matter of thinking big. It's executing bigger. If you listen to some, you'd think it was certain firms that lead the way. It's not firms that lead the way. It's the power of design and the ingenuity of brilliant ideas that lead the way. With smarter ideas, innovative designs, bolder strategies and more brilliant executions. Want to survive the blue ocean of Legend has it the mythical brand shark has sharp teeth. branding? Here are 6 tips to ride the wave. TIP #1: Understand your slice of the Branding Pie TIP #2: Know the dark side of branding. young Jedi The Haw to Create Branding Pie a Crappy Brand (Something to avoid) Using cliches to convey your brand's value and distinction me-too useless junk crap Copying what crud Ordinary. everyday products parading around like revolutionary brands What your mother/spouse/ doing to guide mindless best friend/dog what your brand waste thinks your brand should be doing Ordinary, everyday products that look like what you're ectually getting other brands are should be doing TIP #3: Get this tattooed as soon as possible: Pyau're using clichés, yau'ne pramating yaur categary, nat yaur brand Extraordinary products with branding that doubles as a sleep-aid Extraordinary products that look ike the revolution they are TIP #4: Did we say pathetic? We meant "Idiotic." 6 Pathetic Reasons ta Rebrand Yaur Campany "My spouse has "The corporate Tm bored with our look, even "The cleaning lady thinks the The competition changed so we should too, right?" nagged me one time too many. Changing the brand color is hated by the CEO's daughter. Did I mention she's "Because our last designer didn't do 4 years old?" though marketshare is growing current brand . There are stupider and mone idiotic ones but these work to set the bar pretty low. conflicts with the new carpeting." the spark. what I sald. Did I mention that?" TIP #5: A rear view mirroncan sometimes be useful. Buckle up. Great Maments in Brand Histary 1907 1934 1960 1961 1970 1979 1981 1984 1985 1988 1993 1994 2004 2010 The anich Thelegendary ARsan Vetura's rga frop Enest and he fist Coca-Cala n gably 2004 Hershey's Kooen Brand company and Motown rd innigantin Seret wan The brand la lella Macintush Company Dootesa preducts elws tte pradut adpt the withabig Me. were fest introdutnd When Weden of ahead of ts Strtucks decides to Wede tine. Appls purchused De Cattee nbuduced ficbock heBron tblshedin ane Vrge" tearpest The Apprentce neportedy TV fancise had more name LESO, Mton farmed from Recond reamed his incurporated Reten Mutts San Fancia are when tanly-oened ntroduced on terninuteits Kennedlwte Newton PA during the Rehard rly 197s Barsan anda U5 etroduced 1984, he saft drink and now-tanous 190. The wheryin the ary 24 nest popular cained the debuted in Connecton in inthe Dted tan S00 994, they Sats his nilontie nace twh sagan "Ast Newtan faded als gained reinventad witha etaly he tanish Carperton in fanly's ice byRy Detrat partrer were the whinsal fest cen Kagen Raynand The starting ther Gndeanpietly cannercaly aformulat Dotfera ayin 1958 Berights te Donald mke san tunp in 1907 wult naret 1988 Nike ad tutetarted use New Coke canpey Krainet d or Cay Mchign, USA, Ds when on cOept was fest busines fiterad SucOMstd well This is onApril heverget tetoiha arecort shop. Berties uter neuloed 190 The tut the word genus af the Tis canged atneptere bense they daracters to feturea movie tboet Al tron ts persanl the course for market and entertain bankerupty aty ievting Socaled deymes tanputar ta he puble it and piration for the Pin hit el the net icon the segan inthe late Fagpucine known more hunble wa the last 0 and the beverage inal for this show begienings Sarbus ant al estate in Latn name came te faer of simlar to that cansidered aunch the mounda festurn wor spoken widy heretun ot ylaryGinar sconstd neans Tgut fran the twe theunpany's atavetorian thenseven brand of the gaphicaluser mdet wi wsin business. The in theUS tument Wegn loge wat erignaly tigeter words motar brand peron boud and town fare tan his maty in 2004 Whatawid sane ame tertace he original betore he ws Phone and spernarkets actievenents tipteen formula uted TIP #6: Social media is a channel, not a brand strategy Repeat after me: Srled ona paper nagkin etremaislargely unchanged since 197 While the re busines aare tave entertannent and Ifestyle. the Wrgin Grng now I will develap samething warth sharing ©2011 Conceived, written and designed by David Brier of catsists of mare than 400 DBD International cangani arund thewor Never a brand tofun its anly apprupriate thut their "ie af history wouldit tin the aleted space above S Rehard Banson you owne one www.RisingAbove TheNoise.com Follow @davidbrier on twitter 6 Tips for Successfully Navigating the Rough Waters of Branding Sink or Swim: How to Brand Without Getting Eaten Alive "You want a piece of me? Bring it on. Branding is tough. Rising above the noise is even tougher. And it's not just a matter of thinking big. It's executing bigger. If you listen to some, you'd think it was certain firms that lead the way. It's not firms that lead the way. It's the power of design and the ingenuity of brilliant ideas that lead the way. With smarter ideas, innovative designs, bolder strategies and more brilliant executions. Want to survive the blue ocean of Legend has it the mythical brand shark has sharp teeth. branding? Here are 6 tips to ride the wave. TIP #1: Understand your slice of the Branding Pie TIP #2: Know the dark side of branding. young Jedi The Haw to Create Branding Pie a Crappy Brand (Something to avoid) Using cliches to convey your brand's value and distinction me-too useless junk crap Copying what crud Ordinary. everyday products parading around like revolutionary brands What your mother/spouse/ doing to guide mindless best friend/dog what your brand waste thinks your brand should be doing Ordinary, everyday products that look like what you're ectually getting other brands are should be doing TIP #3: Get this tattooed as soon as possible: Pyau're using clichés, yau'ne pramating yaur categary, nat yaur brand Extraordinary products with branding that doubles as a sleep-aid Extraordinary products that look ike the revolution they are TIP #4: Did we say pathetic? We meant "Idiotic." 6 Pathetic Reasons ta Rebrand Yaur Campany "My spouse has "The corporate Tm bored with our look, even "The cleaning lady thinks the The competition changed so we should too, right?" nagged me one time too many. Changing the brand color is hated by the CEO's daughter. Did I mention she's "Because our last designer didn't do 4 years old?" though marketshare is growing current brand . There are stupider and mone idiotic ones but these work to set the bar pretty low. conflicts with the new carpeting." the spark. what I sald. Did I mention that?" TIP #5: A rear view mirroncan sometimes be useful. Buckle up. Great Maments in Brand Histary 1907 1934 1960 1961 1970 1979 1981 1984 1985 1988 1993 1994 2004 2010 The anich Thelegendary ARsan Vetura's rga frop Enest and he fist Coca-Cala n gably 2004 Hershey's Kooen Brand company and Motown rd innigantin Seret wan The brand la lella Macintush Company Dootesa preducts elws tte pradut adpt the withabig Me. were fest introdutnd When Weden of ahead of ts Strtucks decides to Wede tine. Appls purchused De Cattee nbuduced ficbock heBron tblshedin ane Vrge" tearpest The Apprentce neportedy TV fancise had more name LESO, Mton farmed from Recond reamed his incurporated Reten Mutts San Fancia are when tanly-oened ntroduced on terninuteits Kennedlwte Newton PA during the Rehard rly 197s Barsan anda U5 etroduced 1984, he saft drink and now-tanous 190. The wheryin the ary 24 nest popular cained the debuted in Connecton in inthe Dted tan S00 994, they Sats his nilontie nace twh sagan "Ast Newtan faded als gained reinventad witha etaly he tanish Carperton in fanly's ice byRy Detrat partrer were the whinsal fest cen Kagen Raynand The starting ther Gndeanpietly cannercaly aformulat Dotfera ayin 1958 Berights te Donald mke san tunp in 1907 wult naret 1988 Nike ad tutetarted use New Coke canpey Krainet d or Cay Mchign, USA, Ds when on cOept was fest busines fiterad SucOMstd well This is onApril heverget tetoiha arecort shop. Berties uter neuloed 190 The tut the word genus af the Tis canged atneptere bense they daracters to feturea movie tboet Al tron ts persanl the course for market and entertain bankerupty aty ievting Socaled deymes tanputar ta he puble it and piration for the Pin hit el the net icon the segan inthe late Fagpucine known more hunble wa the last 0 and the beverage inal for this show begienings Sarbus ant al estate in Latn name came te faer of simlar to that cansidered aunch the mounda festurn wor spoken widy heretun ot ylaryGinar sconstd neans Tgut fran the twe theunpany's atavetorian thenseven brand of the gaphicaluser mdet wi wsin business. The in theUS tument Wegn loge wat erignaly tigeter words motar brand peron boud and town fare tan his maty in 2004 Whatawid sane ame tertace he original betore he ws Phone and spernarkets actievenents tipteen formula uted TIP #6: Social media is a channel, not a brand strategy Repeat after me: Srled ona paper nagkin etremaislargely unchanged since 197 While the re busines aare tave entertannent and Ifestyle. the Wrgin Grng now I will develap samething warth sharing ©2011 Conceived, written and designed by David Brier of catsists of mare than 400 DBD International cangani arund thewor Never a brand tofun its anly apprupriate thut their "ie af history wouldit tin the aleted space above S Rehard Banson you owne one www.RisingAbove TheNoise.com Follow @davidbrier on twitter 6 Tips for Successfully Navigating the Rough Waters of Branding Sink or Swim: How to Brand Without Getting Eaten Alive "You want a piece of me? Bring it on. Branding is tough. Rising above the noise is even tougher. And it's not just a matter of thinking big. It's executing bigger. If you listen to some, you'd think it was certain firms that lead the way. It's not firms that lead the way. It's the power of design and the ingenuity of brilliant ideas that lead the way. With smarter ideas, innovative designs, bolder strategies and more brilliant executions. Want to survive the blue ocean of Legend has it the mythical brand shark has sharp teeth. branding? Here are 6 tips to ride the wave. TIP #1: Understand your slice of the Branding Pie TIP #2: Know the dark side of branding. young Jedi The Haw to Create Branding Pie a Crappy Brand (Something to avoid) Using cliches to convey your brand's value and distinction me-too useless junk crap Copying what crud Ordinary. everyday products parading around like revolutionary brands What your mother/spouse/ doing to guide mindless best friend/dog what your brand waste thinks your brand should be doing Ordinary, everyday products that look like what you're ectually getting other brands are should be doing TIP #3: Get this tattooed as soon as possible: Pyau're using clichés, yau'ne pramating yaur categary, nat yaur brand Extraordinary products with branding that doubles as a sleep-aid Extraordinary products that look ike the revolution they are TIP #4: Did we say pathetic? We meant "Idiotic." 6 Pathetic Reasons ta Rebrand Yaur Campany "My spouse has "The corporate Tm bored with our look, even "The cleaning lady thinks the The competition changed so we should too, right?" nagged me one time too many. Changing the brand color is hated by the CEO's daughter. Did I mention she's "Because our last designer didn't do 4 years old?" though marketshare is growing current brand . There are stupider and mone idiotic ones but these work to set the bar pretty low. conflicts with the new carpeting." the spark. what I sald. Did I mention that?" TIP #5: A rear view mirroncan sometimes be useful. Buckle up. Great Maments in Brand Histary 1907 1934 1960 1961 1970 1979 1981 1984 1985 1988 1993 1994 2004 2010 The anich Thelegendary ARsan Vetura's rga frop Enest and he fist Coca-Cala n gably 2004 Hershey's Kooen Brand company and Motown rd innigantin Seret wan The brand la lella Macintush Company Dootesa preducts elws tte pradut adpt the withabig Me. were fest introdutnd When Weden of ahead of ts Strtucks decides to Wede tine. Appls purchused De Cattee nbuduced ficbock heBron tblshedin ane Vrge" tearpest The Apprentce neportedy TV fancise had more name LESO, Mton farmed from Recond reamed his incurporated Reten Mutts San Fancia are when tanly-oened ntroduced on terninuteits Kennedlwte Newton PA during the Rehard rly 197s Barsan anda U5 etroduced 1984, he saft drink and now-tanous 190. The wheryin the ary 24 nest popular cained the debuted in Connecton in inthe Dted tan S00 994, they Sats his nilontie nace twh sagan "Ast Newtan faded als gained reinventad witha etaly he tanish Carperton in fanly's ice byRy Detrat partrer were the whinsal fest cen Kagen Raynand The starting ther Gndeanpietly cannercaly aformulat Dotfera ayin 1958 Berights te Donald mke san tunp in 1907 wult naret 1988 Nike ad tutetarted use New Coke canpey Krainet d or Cay Mchign, USA, Ds when on cOept was fest busines fiterad SucOMstd well This is onApril heverget tetoiha arecort shop. Berties uter neuloed 190 The tut the word genus af the Tis canged atneptere bense they daracters to feturea movie tboet Al tron ts persanl the course for market and entertain bankerupty aty ievting Socaled deymes tanputar ta he puble it and piration for the Pin hit el the net icon the segan inthe late Fagpucine known more hunble wa the last 0 and the beverage inal for this show begienings Sarbus ant al estate in Latn name came te faer of simlar to that cansidered aunch the mounda festurn wor spoken widy heretun ot ylaryGinar sconstd neans Tgut fran the twe theunpany's atavetorian thenseven brand of the gaphicaluser mdet wi wsin business. The in theUS tument Wegn loge wat erignaly tigeter words motar brand peron boud and town fare tan his maty in 2004 Whatawid sane ame tertace he original betore he ws Phone and spernarkets actievenents tipteen formula uted TIP #6: Social media is a channel, not a brand strategy Repeat after me: Srled ona paper nagkin etremaislargely unchanged since 197 While the re busines aare tave entertannent and Ifestyle. the Wrgin Grng now I will develap samething warth sharing ©2011 Conceived, written and designed by David Brier of catsists of mare than 400 DBD International cangani arund thewor Never a brand tofun its anly apprupriate thut their "ie af history wouldit tin the aleted space above S Rehard Banson you owne one www.RisingAbove TheNoise.com Follow @davidbrier on twitter