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New York, United States (USA)
e.l.f. ’s philosophy is that beauty comes from within and it's our goal to enable every woman to look and feel her personal best. With that goal in mind, e.l.f. cosmetics was born – a line of simple, luxurious, problem-solution tools that allow you to showcase and believe in your unique, personal beauty. Our cosmetics are designed to improve and accentuate the individual, not hide her away.