Good design is more than meets the eye.
The visual part of a design – the look
and feel – is only the tip of the iceberg.
Beneath the surface lies the foundation of
a successful design: a user centred design
process. It is a development cycle which
takes into consideration what users really
need and makes adjustments by exploring,
testing and tuning the design until these
needs are satisfied. The result of this is a
high level of usability: the design is effective,
efficient, engaging and easy to learn.
The process can be applied to all design
practices that have the aim to provide a
good user experience. This includes web
design, interface design, product design,
editorial design, urban design, wayfinding,
service design and architecture.