Use of Social Media For B2B Marketing

THE POTENTIAL OF SOCIAL MEDIA FOR B2B IN 2015 Today's B2B marketers can't go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions. Social media helps B2B businesses showcase their credibility, acquire and retain customers and build reputation in extremely tough markets. THE BENEFITS OF SOCIAL MEDIA 92% INCREASED EXPOSURE 80% INCREASED TRAFFIC 72% DEVELOP LOYAL FANS 71% PROVIDE MARKETPLACE INSIGHT 66% GENERATE LEADS 61% IMPROVES SEARCH RANKINGS 58% GROWN BUSINESS PARTNERSHIPS 51% REDUCED MARKETING EXPENSES 50% GROWN BUSINESS PARTNERSHIPS The list of benefits that marketers realize from Social Media continues to grow. Customer Loyalty has displaced Marketing Insights this year on 3rd position. TOP SOCIAL MEDIA SITES OF 2014 f 1.35 BILLION 8 1 BILLION You Tube y 284 MILLION MONTHLY ACTIVE USERS MONTHLY ACTIVE USERS MONTHLY ACTIVE USERS 8540 MILLION O 200 MILLION MONTHLY ACTIVE USERS MONTHLY ACTIVE USERS