Use of Digital Marketing in Mobile
by AD Agencies in 2014
The Percent of AD Campaigns with
a Digital Component is Smaller than expected
of ad campaigns over the past year included a digit...
al advertising component.
Agencies Reuse Their Desktop Creatives on Mobile
Devices Almost Half of the TIME
42% advertisers that reuse the ad
creative they develop for
desktop for mobile devices
56% advertisers that design ad
creative specifically for
Most Agencies Polled are Creating Brand Awareness
Campaigns, Not Direct Response Campaigns
24% Desktop, 33% Mobile Phone, 33% Tablet - Direct Response Campaigns
16% Desktop, 10% Mobile Phone, 16% Tablet - Direct Response and Brand Awareness Equally
61% Desktop, 57% Mobile Phone, 52% Tablet - Brand Awareness Campaigns
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