US Online Retail Sales – Statistics and Trends [Infographic]

US Online Retail Sales Statistics and Trends Global eCommerce Sales Topped $1 Trillion for the First Time in 2012 SHARE OF B2C ECOMMERCE WORLDWIDE SALES BY REGION 2013 2014 2015 2016 Asia- 33.4% 36.2% 38.2% 39.7% Pacific North 31.5% 29.7% 28.8% 28.2% America Western 25.7% 24.3% 23.4% 22.6% Europe Eastern 3.9% 3.9% 3.8% 3.7% Europe Latin 3.5% 3.6% 3.6% 3.5% America Middle East 2.1% & Africa 2.2% 2.3% 2.3% By 2017, 10% of US retail sales will be made online. US ONLINE RETAIL SALES FORECAST FOR 2013-2017 CIN BILLIONS) 2015 338.9 BILLIONS 15% E 25% 2013 2017 Mobile devices (smartphones and tablets) will account for 15% of the total U.S Online retail sales in 2013, which is estimated to reach 25% by 2017. US RETAIL MCOMMERCE SALES FORECAST FOR 2013-2017 (IN BILLIONS) 120 $108.56 100 . $92.39 80 . $71.16 60 . $53.41 $38.84 40 - 2013 2014 2015 2016 2017 US RETAIL ECOMMERCE SALES BY PRODUCT CATEGORY Electronics & Appliances 21.93% Apparels & Accessories 20.93% Autos & Parts Books/Music /Video 9.84% 9.42% Furniture & Home furnishings 7.80% Toys & Hobby 5.05% Office Health & Personal care Equipment & Supplies 3.08% 4.82% Food & Other Beverages 2.24% 14.83% 83% of online users in the US have made single online purchases and 56% of them have made multiple purchases. TOP US ONLINE SPENDING DAYS OF 2012 C IN MILLIONS ) NOV - DEC NOVEMBER NOVEMBER 1-14 23 23 $33,808 $633 $1,042 Nov 1- Dec 14 Thanksgiving Day Black Friday NOVEMBER NOVEMBER 24-25 26 $1,187 $1.465 Thanksgiving Weekend Cyber Monday DECEMBER DECEMBER 10 8-14 $1,275 $6,992 Green Monday Week of Dec. 8-14 US DIGITAL BUYER PENETRATION BY AGE 14-17 18-24 25-34 35-44 54.8% 73.5% 74.5% 77.4% 45-54 55-64 65+ 76.2% 77.6% 63.8% TOP 10 US ONLINE RETAILERS BY UNIQUE MONTHLY VISITORS amazon 164 MILLION BEST2MILLION BUY ebay 92 MILION 21 MILLION DEPOT Walmart 57 MILLION Etsy 20 MILLION Apple 55 MILLION sears 20 MILLION LOWE'S TARGET 4U MILLION 19 MILLION Oinvesp Designed and Compiled by more conversions Sources - http://www.internetretailer.com/trends/sales/# http://www.comscore.com/Insights/Press_Releases/2012/12/Five- Day_U.S._Online_Spending_Total_for_Most_Recent_Workweek_Surpasses 5_Billion http://trends.e-strategyblog.com/2013/04/25/american-retail- ecommerce-sales-by-product-category/10687 http://www.statisticbrain.com/total-online-sales/ http://www.emarketer.com/Article/Smartphones-Tablets-Drive- Faster-Growth-Ecommerce-Sales/1009835 http://www.statista.com/statistics/172685/monthly-unique-visitors-of-us-retail-websites/ http://www.emarketer.com/Webinar/US-Retail-Ecommerce-OutlookWhats-Driving-Growth/4000065 http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649 2017 2013 $258.9 BILLIONS SA34.2 BILLIONS $296.7 BILLIONS 2016 2014 $384.9 8LLONS SNOITI8