Unwrapping the Holidays

UNWRAPPING THE HOLIDAYS Parents are spending big on their kids, the nanny, and babysitters THE KIDS Over 50% of parents spend more than $100 per child on holiday gifts. <$25 $25-$50 $50-$100 4% 14% 26% $100-$200 $200-500 $500+ 32% 21% 3% THE NANNY OVER THE HOLIDAYS, PARENTS ARE MOST STRESSED ABOUT: ... ..... ....... The nanny also gets a holiday present. 38% Money GIFT 32% Shopping 65% 22% 11% 2% Money Gift card Gift Time off 25% Extended Family How much do you bonus your nanny? 3% Entertaining 26% <1 week's pay |2% 3 week's pay 58% |14% 2 week's pay week's pay 2% Kids .*........................ THE BABYSITTER ****......................... Most parents tip their babysitter for the holidays. Most sitters expect a tip or holiday bonus. BLACK FRIDAY OR BUST? 50% OF PARENTS START THEIR HOLIDAY SHOPPING AFTER THANKSGIVING. Yes 40% Yes 59% Depends 37% No 41% No 23% 7% Summer Parents hire babysitters during the holidays to: 70% Go to a party 12% Go shopping 11% Get stuff done around the house 43% 7% Work extra hours Fall FUN FACT FUN FACT NOV 40% of parents hire Even though it's busy, 25% 29 Black Friday 43% of parents make time for a date night sitters more often in the month of DEC December. during the holidays. 25% 23 Last Minute HOLIDAY TRADITIONS - OLD & NEW DECORATING IS THE #1 HOLIDAY MUST-DO MOST MOMS CAN'T LIVE WITHOUT FOR FAMILIES. FACEBOOK OVER THE HOLIDAYS. 58% 68% Decorating the tree/home Facebook 26% Pinterest 5% Instagram 1% 14% Seeing the holiday lights 13% Holiday books and moies 12% Visiting Santa Twitter 3% Building a gingerbread house ...................*......................... COUNTDOWN TO 2014 ..................................... IS IT IMPORTANT TO GET A BABYSITTER FOR NEW YEAR'S EVE? /15% //25%/I 609 2014 VERY SOMEWHAT NOT AT ALL How much extra will parents pay? How much sitters say they'll charge: 16% 2x normal rate 49% 42% 30% 1.5x normal rate 1.5x normal rate 2x normal rate 34% 5% 23% More than 2x I'll only pay normal rate More than 2x Normal rate 68% 7% At least three months MOST BABYSITTERS EXPECT TO BE 22% One week BOOKED ONE MONTH IN ADVANCE OF NYE. One month 3% Last minute What are the top New Year's resolutions for parents? Most parents say they spent enough time with their kids this year. 19% Spend less, save more 17% Spend more alone time with my spouse 68% 26% Too little time 13% More "me" time 6% Too much time 10% Keep the house clean Enough time | 36% 5% Organize the family photos Exercise more urbansitter Infographic by David Fung (@cobradave) for UrbanSitter