Unicorn Companies: How They Choose Their Colors

PSYCHOLOGY OF COLOR in unicorn companies 16 lyA Pinterest UBER percent VALUATIONS A OF VALUATION (IN BILLIONS) 5/24/2016 A UNICORN (COMPANY) is a company who has a valuation Tof over 1 billion dollars. 62 Uber- Xiaomi 2 46 airbnb 10 44 19 1 36 3 25 Airbnb Palantir 20 35 20 16 Didi Kuaidi THE MOST 38) POWERFUL COLOR MAY BE NO COLOR AT ALL 16 Snapchat China Internet Plus Flipkart SpaceX 7 15 15 (12 THE BIGGEST UNICORNS 12 11 Pinterest percerit wework 10 10 Dropbox 11 10 10 Lufax Wework 12 25 13 14 9 Theranos Spotify IN THE WORLD 8 46 SECONDARY 15 COLORS 8 Dji Zhong an Intarcia Therapeutics Lyft Coupang Ola Snapdeal Stemcentrx 16 15 Spotify 17 18 5.5 19 5.5 28. theran s percent 20 21 22 23 Stripe Zenefits SoFi Vice Media Tanium UCar (dba Shenzhou Zuche) Credit Karma Global Fashion Group Jawbone (dba AliphCom) Meizu CloudFlare Delivery Hero Machine Zone 24 25 4.5 * Dropbox 26 4 20 SPACEX 27 28 3.7 29 3.6 30 3.5 percent 31 3.4 32 3.3 33 3.3 34 3.2 35 3.1 36 3.1 38% OF UNICORNS use black, grey or white heavily in their branding a FURTHER 10% use it as a secondary color 3 Bloom Energy 37 38 3 DocuSign Ele.me Fanatics 39 40 3 Legendary Entertainment Moderna Therapeutics 3 41 3 42 Sogou Vancl 43 44 3 3 Wish (dba ContextLogic) HelloFresh 45 2.9 A airbnb 46 theranos Dropbox lyR 47 2.9 48 2.7 49 2.5 50 2.5 Slack Powa Garena InMobi UBER wework Spotify Pinterest SPACEX 1 36 18 24 27 29 31 41 50 21 32 13 47 4 14 17 30 28 26 23 40 37 12 9 38 8 16 11 48 22 39 45 33 7 15 46 6 25 5 34 2 43 3 49 42 35 20 10 44 19 PRIMARY COLORS RED are fundamental to human vision CYAN SUBTRACTIVE COLORS Create colors by subtracting or absorbing certain wavelengths of color while reflecting other wavelengths ADDITIVE COLORS The additive color system involves light emitted directly from a source, before an object reflects the light GREEN BLUE MAGENTA YELLOW back to the viewer RED BLUE YELLOW EVOKES STRONG EMOTIONS COLOR MOST PREFERRED BY MEN CHEERFUL OR WARM ENCOURAGES APPETITE Many restaurants use red in their signage / ads CALMNESS OR SERENITY MOST LIKELY TO STRAIN EYES OR CAUSE EYE FATIGUE MOST USED COLOR FOR OFFICES People are more productive in blue rooms PASSION OR INTENSITY MAKES BABIES CRY Yellow activates the anxiety center of the brain and in babies it makes them more prone to cry CURBS APPETITE RED ROSES SYMBOLIZE LOVE ASSOCIATED WITH WATER & PEACE RED CAN MAKE YOU DO POORLY ON EXAMS Red is hypothized to impair performance on achievement tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance motivation Accent Colors GREEN PURPLE PINK WHITE BROWN ORANGE BLACK Health Royalty Calming Purity Innocence Reliability Excitement Evil Enthusiasm Tranquility Money Wealth Love Boredom Death Success Wisdom Empty Spacious Practicality Earth Mourning Slimming Romance Warmth Nature Playful Caution Great for creating Workers in green environments have "Drunk tank pink" is a color use in prisons to Used to draw Ancient Egyptians Many kings wore purple robes Represents wholesomeness attention, such as signage the illusion believed that it symbolized life and rebirth fewer stomach aches initially calm inmates of space and earthinesss Color in Advertising GREEN Long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century PINK More feminine and helps to target audience very quickly by being clean and calming BLUE RED BLACK Often used for luxury Often used in corporate Many restaurants use red to stimulate appetite business because it is items, to enhance the productive and not invasive feeling of sophistication CHANEL VICTORIA'S SECRET (MK Even today green M&M's are said to NATIONAL BREAST CANCER FOUNDATION, INC: MICHAEL KORS send a sexual Pizza Hur Wendy's PRADA Dior message POPEYES DELL Barbie (BR GIORGIO ARMANI WHOLE FOODS CocaCola başkin fobbiNS Forbes MARKET Sources: verywell.com/sensation-and-perception-4012917 presented by: DEVELOPED BY mastersinpsychologyguide.com N NOWSOURCING psycnet.apa.org/journals/xge/136/1/154 fortune.com/unicorns rgbworld.com/color