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Understanding the online shopping behavior

UNDERSTANDING Online Shopping Behavior By 2016 $1.86 Trillion Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016 2017 $370 billion 2013 $262 billion US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013 53% 2014 By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web Of Consumers Who Shop Online By AGE And GENDER By Age 23.1% 24% 18.6 16.4% 7.6% 10.3% 18-24 25-34 35-44 45-54 55-64 65+ By Gender 40.9% 59.1% 81% 81% of consumers do research online before making a purchase decision. 18-36% Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don't. 10.4 The average consumer today checks 10.4 information sources before buying anything MAJOR SOURCES To Research Product Information Before Purchasing 62% 60% 57% Used search engine or social media site Visited brand or manufacturer website Visited retail website 42% 29% 20% Spoke with friends and family Visited professional review website Visited local store 19% 19% 13% Visited a Visited comparison shopping consumer review website Visited an online portal website 49% 45% ш1 49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle. 54% 26% 54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases. DEVICES USED To Access The Internet By US Consumers (Per Week) 79% Computer 43.5% Mobile Phone 17% Tablet TOP MOTIVATIONAL FACTORS For Consunmers To Purchase On Regular Basis Discount, deals & promotions 48% Quality products 42% Good product value 42% Free samples FREE 42% Customer loyality or reward programs 38% Excellent customer service 36% Trustworthy brand 34% Good selection of product 33% Designed & Compiled O invesp more conversions Source links http://www.neolane.com/Assets/neolane.comAssets/gl_Assets/pd- f/analysts/may2013/Fragmented_Path_To_Purchase.pdf http://www.forrester.com/US+Online+Retail+Sales+To+Reach+370+- Billion+By+2017/-/E-PRE4764 http://www.internetretailer. http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/ http://retailingtoday.com/article/study-81-research-online-making-big-purchases http://towntawks.com/blog/2013/05/research-online-purchase-offline-statistics/ http://marketingland.com/pc-free-46-used-only-mobile-devic- es-in-purchase-process-according-to-new-study-41846 http://www.emarketer.com/Article/How-Do-Internet-Users-Div- vy-Up-Their-Desktop-Mobile-Web-Time/1009841 r.com/2013/06/27/12-trillion-global-payday-e-commerce %24 %24

Understanding the online shopping behavior

shared by Gagan on Sep 25
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Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

Publisher

Invesp

Category

Business
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