Understanding Key Trends in Mobile Travel

Understanding Key Trends in Mobile in Travel The mobile platform is a way to draw together a brand experience overall, for continuity and consistency in the eyes of the consumer 5,403,000 O x2 By 2015, IDC predicts that smartphone use mobile for travel services (US) sales will nearly double to 982 (up 46% since March 2010) (comScore) million globally Mobile app downloads O will soar by more than 7-fold O in the next 5 years, totalling more than $35 billion in sales worldwide (IDC) Consumer trends eyefor travel of respondents rated mobile as 47% I EXTREMELY IMPORTANT to their organisation for their customers to search for travel information Trials for the NEW ebookers.com website showed that 70% of hotel 70% bookings made through the new mobile website were for SAME DAY CHECK-IN 34% of travellers USED MOBILE PRE-PURCHASE Challenges for mobile development? Having to deal with the variations in each of the mobile OS's of respondents to the EyeforTravel SMM survey 25% cited 'not allocating enough time and resources to mobile'as their biggest mistake Average lifespan of certain mobile apps can be as brief as Roaming fees are "outrageous, 30 days Frederik Buhr, RailEurope Solutions CHTML 5 Hotly tipped to REVOLUTIONISE the standardisation and features offered for mobile devices. Native apps offer superior mobile capabilities From 49% 1 July 2012 of travel brands intend to INVEST MORE European mobile roaming charges will be capped IN MOBILE in the next 3 months Travel Mobile Success saw $40 ROI for every Hilton $1 spent on mobile IHG now say monthly mobile revenue is at US$10 million (60% of IHG's mobile transactions are same day bookings) has seen about 650,000 downloads of its apps since July 2010 BRITISH AIRWAYS Key Trends Happening Right Now The RISE of the Tablet Allows brands to express the fun, inspiration, emotional side of travel. Hipmunk, Lufthansa offer successful iPad interactive booking apps The Ecclestone Square Hotel, London (a Design Hotel) - the first hotel to offer an iPad2 in every room Location-based Services Advertiser expenditure on Location Based Services set to approach $10 billion by 2016 (WMS report) Social Media & Mobile Converge Social media is driving people to engage via mobile on a daily basis 250 million Facebook has over 250 million You Bệ mobile users TRAVELZOO Travelzoo's local daily deals valued at 100 million $400 million after just 100 million 100 million 100 million 4 months Groupon and other daily deal sites are fuelling m-commerce SHm Groupon has 54 million subscribers GROUPON worldwide Native Apps Omni Hotels first to offer OMNI HOTELS & RESORTS mobile apps for the iPhone and BlackBerry - recognizing the need for dedicated native apps 1st on the major mobile platforms QR Codes QR Codes allow consumers to give consumers immediate access to brand information via their mobile phones For more information about Mobile in Travel check out EyeforTravel's new Social Media and Mobile in Travel report eyefor travel 国 Understanding Key Trends in Mobile in Travel The mobile platform is a way to draw together a brand experience overall, for continuity and consistency in the eyes of the consumer 5,403,000 O x2 By 2015, IDC predicts that smartphone use mobile for travel services (US) sales will nearly double to 982 (up 46% since March 2010) (comScore) million globally Mobile app downloads O will soar by more than 7-fold O in the next 5 years, totalling more than $35 billion in sales worldwide (IDC) Consumer trends eyefor travel of respondents rated mobile as 47% I EXTREMELY IMPORTANT to their organisation for their customers to search for travel information Trials for the NEW ebookers.com website showed that 70% of hotel 70% bookings made through the new mobile website were for SAME DAY CHECK-IN 34% of travellers USED MOBILE PRE-PURCHASE Challenges for mobile development? Having to deal with the variations in each of the mobile OS's of respondents to the EyeforTravel SMM survey 25% cited 'not allocating enough time and resources to mobile'as their biggest mistake Average lifespan of certain mobile apps can be as brief as Roaming fees are "outrageous, 30 days Frederik Buhr, RailEurope Solutions CHTML 5 Hotly tipped to REVOLUTIONISE the standardisation and features offered for mobile devices. Native apps offer superior mobile capabilities From 49% 1 July 2012 of travel brands intend to INVEST MORE European mobile roaming charges will be capped IN MOBILE in the next 3 months Travel Mobile Success saw $40 ROI for every Hilton $1 spent on mobile IHG now say monthly mobile revenue is at US$10 million (60% of IHG's mobile transactions are same day bookings) has seen about 650,000 downloads of its apps since July 2010 BRITISH AIRWAYS Key Trends Happening Right Now The RISE of the Tablet Allows brands to express the fun, inspiration, emotional side of travel. Hipmunk, Lufthansa offer successful iPad interactive booking apps The Ecclestone Square Hotel, London (a Design Hotel) - the first hotel to offer an iPad2 in every room Location-based Services Advertiser expenditure on Location Based Services set to approach $10 billion by 2016 (WMS report) Social Media & Mobile Converge Social media is driving people to engage via mobile on a daily basis 250 million Facebook has over 250 million You Bệ mobile users TRAVELZOO Travelzoo's local daily deals valued at 100 million $400 million after just 100 million 100 million 100 million 4 months Groupon and other daily deal sites are fuelling m-commerce SHm Groupon has 54 million subscribers GROUPON worldwide Native Apps Omni Hotels first to offer OMNI HOTELS & RESORTS mobile apps for the iPhone and BlackBerry - recognizing the need for dedicated native apps 1st on the major mobile platforms QR Codes QR Codes allow consumers to give consumers immediate access to brand information via their mobile phones For more information about Mobile in Travel check out EyeforTravel's new Social Media and Mobile in Travel report eyefor travel 国 Understanding Key Trends in Mobile in Travel The mobile platform is a way to draw together a brand experience overall, for continuity and consistency in the eyes of the consumer 5,403,000 O x2 By 2015, IDC predicts that smartphone use mobile for travel services (US) sales will nearly double to 982 (up 46% since March 2010) (comScore) million globally Mobile app downloads O will soar by more than 7-fold O in the next 5 years, totalling more than $35 billion in sales worldwide (IDC) Consumer trends eyefor travel of respondents rated mobile as 47% I EXTREMELY IMPORTANT to their organisation for their customers to search for travel information Trials for the NEW ebookers.com website showed that 70% of hotel 70% bookings made through the new mobile website were for SAME DAY CHECK-IN 34% of travellers USED MOBILE PRE-PURCHASE Challenges for mobile development? Having to deal with the variations in each of the mobile OS's of respondents to the EyeforTravel SMM survey 25% cited 'not allocating enough time and resources to mobile'as their biggest mistake Average lifespan of certain mobile apps can be as brief as Roaming fees are "outrageous, 30 days Frederik Buhr, RailEurope Solutions CHTML 5 Hotly tipped to REVOLUTIONISE the standardisation and features offered for mobile devices. Native apps offer superior mobile capabilities From 49% 1 July 2012 of travel brands intend to INVEST MORE European mobile roaming charges will be capped IN MOBILE in the next 3 months Travel Mobile Success saw $40 ROI for every Hilton $1 spent on mobile IHG now say monthly mobile revenue is at US$10 million (60% of IHG's mobile transactions are same day bookings) has seen about 650,000 downloads of its apps since July 2010 BRITISH AIRWAYS Key Trends Happening Right Now The RISE of the Tablet Allows brands to express the fun, inspiration, emotional side of travel. Hipmunk, Lufthansa offer successful iPad interactive booking apps The Ecclestone Square Hotel, London (a Design Hotel) - the first hotel to offer an iPad2 in every room Location-based Services Advertiser expenditure on Location Based Services set to approach $10 billion by 2016 (WMS report) Social Media & Mobile Converge Social media is driving people to engage via mobile on a daily basis 250 million Facebook has over 250 million You Bệ mobile users TRAVELZOO Travelzoo's local daily deals valued at 100 million $400 million after just 100 million 100 million 100 million 4 months Groupon and other daily deal sites are fuelling m-commerce SHm Groupon has 54 million subscribers GROUPON worldwide Native Apps Omni Hotels first to offer OMNI HOTELS & RESORTS mobile apps for the iPhone and BlackBerry - recognizing the need for dedicated native apps 1st on the major mobile platforms QR Codes QR Codes allow consumers to give consumers immediate access to brand information via their mobile phones For more information about Mobile in Travel check out EyeforTravel's new Social Media and Mobile in Travel report eyefor travel 国 Understanding Key Trends in Mobile in Travel The mobile platform is a way to draw together a brand experience overall, for continuity and consistency in the eyes of the consumer 5,403,000 O x2 By 2015, IDC predicts that smartphone use mobile for travel services (US) sales will nearly double to 982 (up 46% since March 2010) (comScore) million globally Mobile app downloads O will soar by more than 7-fold O in the next 5 years, totalling more than $35 billion in sales worldwide (IDC) Consumer trends eyefor travel of respondents rated mobile as 47% I EXTREMELY IMPORTANT to their organisation for their customers to search for travel information Trials for the NEW ebookers.com website showed that 70% of hotel 70% bookings made through the new mobile website were for SAME DAY CHECK-IN 34% of travellers USED MOBILE PRE-PURCHASE Challenges for mobile development? Having to deal with the variations in each of the mobile OS's of respondents to the EyeforTravel SMM survey 25% cited 'not allocating enough time and resources to mobile'as their biggest mistake Average lifespan of certain mobile apps can be as brief as Roaming fees are "outrageous, 30 days Frederik Buhr, RailEurope Solutions CHTML 5 Hotly tipped to REVOLUTIONISE the standardisation and features offered for mobile devices. Native apps offer superior mobile capabilities From 49% 1 July 2012 of travel brands intend to INVEST MORE European mobile roaming charges will be capped IN MOBILE in the next 3 months Travel Mobile Success saw $40 ROI for every Hilton $1 spent on mobile IHG now say monthly mobile revenue is at US$10 million (60% of IHG's mobile transactions are same day bookings) has seen about 650,000 downloads of its apps since July 2010 BRITISH AIRWAYS Key Trends Happening Right Now The RISE of the Tablet Allows brands to express the fun, inspiration, emotional side of travel. Hipmunk, Lufthansa offer successful iPad interactive booking apps The Ecclestone Square Hotel, London (a Design Hotel) - the first hotel to offer an iPad2 in every room Location-based Services Advertiser expenditure on Location Based Services set to approach $10 billion by 2016 (WMS report) Social Media & Mobile Converge Social media is driving people to engage via mobile on a daily basis 250 million Facebook has over 250 million You Bệ mobile users TRAVELZOO Travelzoo's local daily deals valued at 100 million $400 million after just 100 million 100 million 100 million 4 months Groupon and other daily deal sites are fuelling m-commerce SHm Groupon has 54 million subscribers GROUPON worldwide Native Apps Omni Hotels first to offer OMNI HOTELS & RESORTS mobile apps for the iPhone and BlackBerry - recognizing the need for dedicated native apps 1st on the major mobile platforms QR Codes QR Codes allow consumers to give consumers immediate access to brand information via their mobile phones For more information about Mobile in Travel check out EyeforTravel's new Social Media and Mobile in Travel report eyefor travel 国 Understanding Key Trends in Mobile in Travel The mobile platform is a way to draw together a brand experience overall, for continuity and consistency in the eyes of the consumer 5,403,000 O x2 By 2015, IDC predicts that smartphone use mobile for travel services (US) sales will nearly double to 982 (up 46% since March 2010) (comScore) million globally Mobile app downloads O will soar by more than 7-fold O in the next 5 years, totalling more than $35 billion in sales worldwide (IDC) Consumer trends eyefor travel of respondents rated mobile as 47% I EXTREMELY IMPORTANT to their organisation for their customers to search for travel information Trials for the NEW ebookers.com website showed that 70% of hotel 70% bookings made through the new mobile website were for SAME DAY CHECK-IN 34% of travellers USED MOBILE PRE-PURCHASE Challenges for mobile development? Having to deal with the variations in each of the mobile OS's of respondents to the EyeforTravel SMM survey 25% cited 'not allocating enough time and resources to mobile'as their biggest mistake Average lifespan of certain mobile apps can be as brief as Roaming fees are "outrageous, 30 days Frederik Buhr, RailEurope Solutions CHTML 5 Hotly tipped to REVOLUTIONISE the standardisation and features offered for mobile devices. Native apps offer superior mobile capabilities From 49% 1 July 2012 of travel brands intend to INVEST MORE European mobile roaming charges will be capped IN MOBILE in the next 3 months Travel Mobile Success saw $40 ROI for every Hilton $1 spent on mobile IHG now say monthly mobile revenue is at US$10 million (60% of IHG's mobile transactions are same day bookings) has seen about 650,000 downloads of its apps since July 2010 BRITISH AIRWAYS Key Trends Happening Right Now The RISE of the Tablet Allows brands to express the fun, inspiration, emotional side of travel. Hipmunk, Lufthansa offer successful iPad interactive booking apps The Ecclestone Square Hotel, London (a Design Hotel) - the first hotel to offer an iPad2 in every room Location-based Services Advertiser expenditure on Location Based Services set to approach $10 billion by 2016 (WMS report) Social Media & Mobile Converge Social media is driving people to engage via mobile on a daily basis 250 million Facebook has over 250 million You Bệ mobile users TRAVELZOO Travelzoo's local daily deals valued at 100 million $400 million after just 100 million 100 million 100 million 4 months Groupon and other daily deal sites are fuelling m-commerce SHm Groupon has 54 million subscribers GROUPON worldwide Native Apps Omni Hotels first to offer OMNI HOTELS & RESORTS mobile apps for the iPhone and BlackBerry - recognizing the need for dedicated native apps 1st on the major mobile platforms QR Codes QR Codes allow consumers to give consumers immediate access to brand information via their mobile phones For more information about Mobile in Travel check out EyeforTravel's new Social Media and Mobile in Travel report eyefor travel 国 Understanding Key Trends in Mobile in Travel The mobile platform is a way to draw together a brand experience overall, for continuity and consistency in the eyes of the consumer 5,403,000 O x2 By 2015, IDC predicts that smartphone use mobile for travel services (US) sales will nearly double to 982 (up 46% since March 2010) (comScore) million globally Mobile app downloads O will soar by more than 7-fold O in the next 5 years, totalling more than $35 billion in sales worldwide (IDC) Consumer trends eyefor travel of respondents rated mobile as 47% I EXTREMELY IMPORTANT to their organisation for their customers to search for travel information Trials for the NEW ebookers.com website showed that 70% of hotel 70% bookings made through the new mobile website were for SAME DAY CHECK-IN 34% of travellers USED MOBILE PRE-PURCHASE Challenges for mobile development? Having to deal with the variations in each of the mobile OS's of respondents to the EyeforTravel SMM survey 25% cited 'not allocating enough time and resources to mobile'as their biggest mistake Average lifespan of certain mobile apps can be as brief as Roaming fees are "outrageous, 30 days Frederik Buhr, RailEurope Solutions CHTML 5 Hotly tipped to REVOLUTIONISE the standardisation and features offered for mobile devices. Native apps offer superior mobile capabilities From 49% 1 July 2012 of travel brands intend to INVEST MORE European mobile roaming charges will be capped IN MOBILE in the next 3 months Travel Mobile Success saw $40 ROI for every Hilton $1 spent on mobile IHG now say monthly mobile revenue is at US$10 million (60% of IHG's mobile transactions are same day bookings) has seen about 650,000 downloads of its apps since July 2010 BRITISH AIRWAYS Key Trends Happening Right Now The RISE of the Tablet Allows brands to express the fun, inspiration, emotional side of travel. Hipmunk, Lufthansa offer successful iPad interactive booking apps The Ecclestone Square Hotel, London (a Design Hotel) - the first hotel to offer an iPad2 in every room Location-based Services Advertiser expenditure on Location Based Services set to approach $10 billion by 2016 (WMS report) Social Media & Mobile Converge Social media is driving people to engage via mobile on a daily basis 250 million Facebook has over 250 million You Bệ mobile users TRAVELZOO Travelzoo's local daily deals valued at 100 million $400 million after just 100 million 100 million 100 million 4 months Groupon and other daily deal sites are fuelling m-commerce SHm Groupon has 54 million subscribers GROUPON worldwide Native Apps Omni Hotels first to offer OMNI HOTELS & RESORTS mobile apps for the iPhone and BlackBerry - recognizing the need for dedicated native apps 1st on the major mobile platforms QR Codes QR Codes allow consumers to give consumers immediate access to brand information via their mobile phones For more information about Mobile in Travel check out EyeforTravel's new Social Media and Mobile in Travel report eyefor travel 国