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Understanding the dynamics of lottery players
A recent in-depth survey of 958 adult lottery players was conducted in the United States to better understand their thoughts, emotions, and behaviors. With non-cash games and online purchase opportuni... ties emerging, it is vitally important to understand what lottery players currently look like, and how best to market to them. The findings from the study highlight the need for ongoing communication with this audience, as these new trends change the dynamic of the market.
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