A whole new crop of millenials is set to become college freshman. Millenials have massive buying power, so by nature this segment is essential to brands. But to connect with this group, you have to un...
derstand what makes them tick. We know that this generation is more plugged in than ever, so we wondered: are today’s college freshmen more, or less, independent than previous generations? The answer: it depends on what you’re measuring.
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