Whether they���re boxers or briefs, men���s underwear needs aren���t being satisfied.
According to a recent survey by Wakefield Research for FRIGO 75% of U.S. men have had issues with their underwear.
91% of men say fit is more important than style
65% of men wear a different pair of underwear for sports activities than for day wear
75% of men say they have experienced at least one issue with their underwear.
Sweating is the worst offender at 43%
30% of men say their underwear has given then a ﾊﾗﾓWedgieﾊﾗﾝ
More than 50% of men say they have gone ﾊﾗﾓCommandoﾊﾗﾝ (underwear-free) because their underwear was too uncomfortable
84% of men have ﾊﾗﾓadjustedﾊﾗﾝ themselves in public due to unfit underwear
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.