The Ultimate Guide to Hashtag

ULTIMATE GUIDE TO HASHTAGS HOW MANY, WHICH ONES, and WHERE? WHAT IS a HASHTAG? Hashtag is a social media tagging system that categorizes the content. this is what #hashtag looks like A hashtag provides 2 values: Viewable by anyone with an interest in your hashtag, even those outside of your network. %23 Expands your reach to anyone interested in that hashtag phrase or keyword. HASHTAGS ON TWITTER Tweets with hashtags get 2X MORE ENGAGEMENT (clicks, retweets, favorites, and replies) than tweets without. You'll want to keep it to NO MORE THAN TWO. 17% 21% 55% 1-2 hashtags is optimal. More than two hashtags drops engagement by an average of 17% 21% higher engagement on tweets with 1-2 hashtags 55% more likely to be retweeted on tweets with 1 or more hashtags 25% 40% 25% of tweets 40% of tweets without hashtags gets retweet with hashtags gets retweet HASHTAGS ON INSTAGRAM Instagram is another hotspot for hashtags, but works different than Tweets. Interactions are highest on Instagram posts with 11+ hashtags. 100% 79.5% 49.5% 50% 41% 43% 39.5% 30% 39% 29% 31% 33% 22% 18% 9. 10 11 Hashtags 1 Hashtag 2 Hashtags 3 Hashtags 18% interaction 29% interaction 41% interaction 39% interaction per 1k followers per 1k followers per 1k followers per 1k followers 4 Hashtags 5 Hashtags 6 Hashtags 7 Hashtags 31% interaction 43% interaction 33% interaction 30% interaction per 1k followers per 1k followers per 1k followers per 1k followers 8 Hashtags 9 Hashtags 10 Hashtags 11 Hashtags 39.5% interaction 49.5% interaction 22% interaction 79.5% interaction per 1k followers per 1k followers per 1k followers per 1k followers HASHTAGS ON FACEBOOK f When Facebook first started using Hashtags, it didn't work well. Posts with hashtags: 0.80% median viral Posts without hashtags: 1.30% median viral reach per fan reach per fan AS TIme weNT ON it started to pickup: 1-2 593 avg. interactions per post 3-5 416 avg. interactions per post 6-10 307 avg. interactions per post 10+ 188 avg. interactions per post HASHTAGS ON GOOGLE+ g+ On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own. You can add hashtags in your comments as well as your posts - doubling the opportunities to be found. #hash tag Hashtags are now automatically built right into Google searches. If you type in a hashtag search, you'll get the normal search results plus a sidebar of relevant Google+ posts. Google+'s "related hashtags" offer smart marketers a brainstorming opportunity to discover new content ideas and gauge interest level in specific topics. %#3 %23 Ihllul