The Ultimate Beginner's Guide to SEO

OSEO THE ULTIMATE BEGINNER'S GUIDE To SEO Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales WHAT IS SEO? Search engine optimization is the process of improving the rankings of your web pages on search engines' organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service. The rank of your web pages on Google SERP is important because higher rankings result to higher CTR (click through rate). Rank CTR #1 17.16% #2 9.94% #3 7.64 High CTR means more # 4 5.31 visitors, more leades and conversions. #5 3.50 #6 1.63 #7 1.09 #8 1.04 #9 0.44 #10 0.51 - Catalyst IMPROVE VISIBILITY & RANKINGS, INCREASE TRAFFIC, LEADS & SALES The Internet has grown significantly over the last 12 years. 91% use search engines frequently, with Google having the largest 67% 18.4% Google D bing market share at 67%. Since people are using search engines to find products and services, SEO is important for your business to be found by 10.3% 3.8% customers online. YAHOO! OTHERS SERP search engine results page Rank the position of your web page displayed on SERPS the number of times your web page appear on SERPS to users for related search queries Impressions when users land on your web page after they click on a search result because they find it relevant Visits CTR click through rate clicks divided by impressions desired action fulfilled by your visitor (may be a sign-up to your newsletter, an inquiry, a phone call, or an online purchase) Conversion WHY Do You NEED SEO? SEO will give you high visibility on search engines thus, giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business. SEO is a Great Source of Leads SEO 94% Social Media 85% Email 79% Blogs 68% SEO ranks highest with growing importance as a source of leads for businesses. High Quality Leads from Strategic SEO: - 27% for businesses doing strategic SEO 1 24% for businesses doing transitional SEO - only 3% for businesses doing trial SEO - MarketingSherpa, ComScore, Nielsen Higher Conversion Rate for Strategic SEO: 10% - 10% conversion rate for businesses doing strategic SEO 1 4% conversion rate for businesses doing transitional SEO 4% 2% conversion rate for businesses doing trial SEO 2% - MarketingSherpa What are Your Competitors Doing? Your competitors are ramping up their SEO efforts to boost website traffic and lead generation. For Website Traffic 72% For Lead Generation 62% SEO will remain a potent part of the successful online marketer's arsenal for many, many years to come. It will remain as a basic and necessary ingredient for successful online marketing, even as technologies continue to evolve and develop new online marketing channels. In fact, the expansion of local search and the birth of local buzz services is an extension of SEO. How to Comply with Google Panda and Penguin Updates Publish High Quality Content 90% of social media users listen to recommendations 90% shared from friends 92% 92% of consumers around the world say they trust online recommendations from friends 70% 70% read others' experiences 65% learn more about businesses, brands, 65% products & services 53% 53% compliment brands 50% 50% express concerns about brands, products & services Users spend 30% of their time online on social channels 30% where content can be shared - AOL & Nielsen +, STAMP it with Google + Authorship G+ Monthly Active Users OCTOBER MARCH 2013 DECEMBER 2013 SEPTEMBER 2012 2012 100 MILLION MONTHLY ACTIVE USERS 135 MILLION MONTHLY ACTIVE USERS 359 MILLION MONTHLY ACTIVE USERS 540 MILLION MONTHLY ACTIVE USERS - GlobalWeblndex Claim your Authored Content 8+ By creating a Google+ profile and linking it to your website or blog, you can claim authorship of your content with your Google+ profile. Once authorship is claimed, your Google+ profile will show up next to your search results. Get Indexed Immediately Content posted on your Google+ account will be indexed immediately into the Google search results, increasing the possibility of your Google+ network seeing your content in their search results. When your audience engages with your content, it will be further displayed to your audience's network. In this chain reaction, your content will gain more exposure. Great Content Plus Google+ Influences Search Rankings High quality and compelling content will most likely receive +1s and shares. These act like social recommendations, influencing what searchers see on Google SERPS while they are logged in to any Google account. Blog It! Create Content and Publish it on your Blog 97% more inbound links for companies that blog - HubSpot 92% of companies that blog multiple times per day have acquired a customer from their blog - HubSpot 67% more generated leads for B2B marketers who use blogs than those that do not - InsideView 97% 92% 67% Companies that blog receive 434% more indexed pages on average 434% 100% Blog 20x a month = 500% more traffic - HubSpot Articles and Press Releases: Do it the Right Way 70% of customers prefer articles over advertisements when it comes to getting to know a company - HubSpot 80% of business decision-makers prefer a series of articles over advertisements when it comes to getting information about a company - Content Marketing Institute Avoid massive submission of articles and press releases Avoid submissions to articles and press releases farms Avoid keyword-rich, overly optimized anchor texts Use Promotional Copy are likely to tell a friend about a company that 83% ) uses online sales promotions, such as special offers, discounts or coupons 76% said they have a positive feeling toward a company that offers online sales promotions said they are likely to be loyal to a brand that 71% ) offers online sales promotions 66% said online sales promotions improve a company's image 65% said online sales promotions help finalize decisions for undecided buyers Share it Socially 92% of consumers around the world say they trust online recommendations from friends and family, above all other forms of advertising - Nielsen read others' learn more about 70% 65% businesses, brands, products & services experiences 53% brands express concerns compliment 50% about brands, products & services 30% Users spend 30% of their time online on social channels where content can be shared. - AOL & Nielsen SEO Infographic brought to you by: Cndlessrise IT'S NOT JUST OUTSOURCING, IT'S ENDLESSRISE http://www.Endlessrise.com/Beginners-Guide-to-SEO/ PROMO PROMO PROMO