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UK Social Media Census 2011

UK SOCIAL MEDIA CENSUS 2011 Research conducted for Lansons Communications on the weekend of the official UK 2011 Census Who's using SOCIAL MEDIA and HOW? 30m 61% of UK adults use social media SOCIAL MEDIA: USE BY AGE SOCIAL MEDIA: MALE VS. FEMALE Adults 18+ 87% 87% 77% 65% 57% 13.6m 65% 16.4m 49% 39% 28% -20 20s 30s 40s 50s 60s 70+ Commercialists Directly promoting or selling goods or Collectors Connectors Bookmarking. voting for, or subscribing to Having social media profiles so as to find others, or be found, SOCIAL MEDIA USER TYPES: THE 9C'S services web content, pages or feeds online Creators Critics Crowd-members Publishing their own blogs, images, audio, Posting reviews or ratings of products and services Reading, watching or listening to social media content, but not participating video or documents Two new types identified: Collaborators Commercialists Sharing online Conversationalists & Collaborators Currently inactive Not yet using social media at all. documents or Posting messages, updates or comments web-spaces to which others can contribute to social network sites Users evolve at different rates. Many of today's Crowd-members will be tomorrow's Critics, Collaborators and Creators, whilst the Currently inactives should diminish HOW PEOPLE USE SOCIAL MEDIA Commercialists 6% 3.2m Creators 8% 4.1m Collaborators 3% 1.4m Collectors 5% 2.6m Critics 11% 5.2m Conversationalists 17% 8.7m Connectors 22% 10.4m Crowd-members 18% 8.9m Currently inactive 19.8m 39% Creator? Collaborator? Critic? Conversationalist? Connector? Collector? Feel free to reuse this graphic: see Join the conversation and Commercialist? license below. Or for more info, full have your say at www.lansonsconversations.com Find us at www.lansons.com or age and gender data contact follow on Twitter @lansonslatest [email protected] or @simonsanders Percentages may exceed 100% because, aside from those 'Currently inactive', respondents can belong to more than one category. All population numbers rounded to 1 decimal place. Data: Representative sample of 4093 adults aged 18+. Research conducted for Lansons Communications by Opinium Research on the weekend of the official UK Census 2011 (27th March 2011). Data visualization: www.deltapapa.co.uk LANSONS Inspired by the Social Technographics ® work by Forrester Research, Inc. http://bit.ly/ForresterEmpowered communications Opinium www.lansons.com www.opinium.co.uk UK SOCIAL MEDIA CENSUS 2011 Research conducted for Lansons Communications on the weekend of the official UK 2011 Census Who's using SOCIAL MEDIA and HOW? 30m 61% of UK adults use social media SOCIAL MEDIA: USE BY AGE SOCIAL MEDIA: MALE VS. FEMALE Adults 18+ 87% 87% 77% 65% 57% 13.6m 65% 16.4m 49% 39% 28% -20 20s 30s 40s 50s 60s 70+ Commercialists Directly promoting or selling goods or Collectors Connectors Bookmarking. voting for, or subscribing to Having social media profiles so as to find others, or be found, SOCIAL MEDIA USER TYPES: THE 9C'S services web content, pages or feeds online Creators Critics Crowd-members Publishing their own blogs, images, audio, Posting reviews or ratings of products and services Reading, watching or listening to social media content, but not participating video or documents Two new types identified: Collaborators Commercialists Sharing online Conversationalists & Collaborators Currently inactive Not yet using social media at all. documents or Posting messages, updates or comments web-spaces to which others can contribute to social network sites Users evolve at different rates. Many of today's Crowd-members will be tomorrow's Critics, Collaborators and Creators, whilst the Currently inactives should diminish HOW PEOPLE USE SOCIAL MEDIA Commercialists 6% 3.2m Creators 8% 4.1m Collaborators 3% 1.4m Collectors 5% 2.6m Critics 11% 5.2m Conversationalists 17% 8.7m Connectors 22% 10.4m Crowd-members 18% 8.9m Currently inactive 19.8m 39% Creator? Collaborator? Critic? Conversationalist? Connector? Collector? Feel free to reuse this graphic: see Join the conversation and Commercialist? license below. Or for more info, full have your say at www.lansonsconversations.com Find us at www.lansons.com or age and gender data contact follow on Twitter @lansonslatest [email protected] or @simonsanders Percentages may exceed 100% because, aside from those 'Currently inactive', respondents can belong to more than one category. All population numbers rounded to 1 decimal place. Data: Representative sample of 4093 adults aged 18+. Research conducted for Lansons Communications by Opinium Research on the weekend of the official UK Census 2011 (27th March 2011). Data visualization: www.deltapapa.co.uk LANSONS Inspired by the Social Technographics ® work by Forrester Research, Inc. http://bit.ly/ForresterEmpowered communications Opinium www.lansons.com www.opinium.co.uk UK SOCIAL MEDIA CENSUS 2011 Research conducted for Lansons Communications on the weekend of the official UK 2011 Census Who's using SOCIAL MEDIA and HOW? 30m 61% of UK adults use social media SOCIAL MEDIA: USE BY AGE SOCIAL MEDIA: MALE VS. FEMALE Adults 18+ 87% 87% 77% 65% 57% 13.6m 65% 16.4m 49% 39% 28% -20 20s 30s 40s 50s 60s 70+ Commercialists Directly promoting or selling goods or Collectors Connectors Bookmarking. voting for, or subscribing to Having social media profiles so as to find others, or be found, SOCIAL MEDIA USER TYPES: THE 9C'S services web content, pages or feeds online Creators Critics Crowd-members Publishing their own blogs, images, audio, Posting reviews or ratings of products and services Reading, watching or listening to social media content, but not participating video or documents Two new types identified: Collaborators Commercialists Sharing online Conversationalists & Collaborators Currently inactive Not yet using social media at all. documents or Posting messages, updates or comments web-spaces to which others can contribute to social network sites Users evolve at different rates. Many of today's Crowd-members will be tomorrow's Critics, Collaborators and Creators, whilst the Currently inactives should diminish HOW PEOPLE USE SOCIAL MEDIA Commercialists 6% 3.2m Creators 8% 4.1m Collaborators 3% 1.4m Collectors 5% 2.6m Critics 11% 5.2m Conversationalists 17% 8.7m Connectors 22% 10.4m Crowd-members 18% 8.9m Currently inactive 19.8m 39% Creator? Collaborator? Critic? Conversationalist? Connector? Collector? Feel free to reuse this graphic: see Join the conversation and Commercialist? license below. Or for more info, full have your say at www.lansonsconversations.com Find us at www.lansons.com or age and gender data contact follow on Twitter @lansonslatest [email protected] or @simonsanders Percentages may exceed 100% because, aside from those 'Currently inactive', respondents can belong to more than one category. All population numbers rounded to 1 decimal place. Data: Representative sample of 4093 adults aged 18+. Research conducted for Lansons Communications by Opinium Research on the weekend of the official UK Census 2011 (27th March 2011). Data visualization: www.deltapapa.co.uk LANSONS Inspired by the Social Technographics ® work by Forrester Research, Inc. http://bit.ly/ForresterEmpowered communications Opinium www.lansons.com www.opinium.co.uk UK SOCIAL MEDIA CENSUS 2011 Research conducted for Lansons Communications on the weekend of the official UK 2011 Census Who's using SOCIAL MEDIA and HOW? 30m 61% of UK adults use social media SOCIAL MEDIA: USE BY AGE SOCIAL MEDIA: MALE VS. FEMALE Adults 18+ 87% 87% 77% 65% 57% 13.6m 65% 16.4m 49% 39% 28% -20 20s 30s 40s 50s 60s 70+ Commercialists Directly promoting or selling goods or Collectors Connectors Bookmarking. voting for, or subscribing to Having social media profiles so as to find others, or be found, SOCIAL MEDIA USER TYPES: THE 9C'S services web content, pages or feeds online Creators Critics Crowd-members Publishing their own blogs, images, audio, Posting reviews or ratings of products and services Reading, watching or listening to social media content, but not participating video or documents Two new types identified: Collaborators Commercialists Sharing online Conversationalists & Collaborators Currently inactive Not yet using social media at all. documents or Posting messages, updates or comments web-spaces to which others can contribute to social network sites Users evolve at different rates. Many of today's Crowd-members will be tomorrow's Critics, Collaborators and Creators, whilst the Currently inactives should diminish HOW PEOPLE USE SOCIAL MEDIA Commercialists 6% 3.2m Creators 8% 4.1m Collaborators 3% 1.4m Collectors 5% 2.6m Critics 11% 5.2m Conversationalists 17% 8.7m Connectors 22% 10.4m Crowd-members 18% 8.9m Currently inactive 19.8m 39% Creator? Collaborator? Critic? Conversationalist? Connector? Collector? Feel free to reuse this graphic: see Join the conversation and Commercialist? license below. Or for more info, full have your say at www.lansonsconversations.com Find us at www.lansons.com or age and gender data contact follow on Twitter @lansonslatest [email protected] or @simonsanders Percentages may exceed 100% because, aside from those 'Currently inactive', respondents can belong to more than one category. All population numbers rounded to 1 decimal place. Data: Representative sample of 4093 adults aged 18+. Research conducted for Lansons Communications by Opinium Research on the weekend of the official UK Census 2011 (27th March 2011). Data visualization: www.deltapapa.co.uk LANSONS Inspired by the Social Technographics ® work by Forrester Research, Inc. http://bit.ly/ForresterEmpowered communications Opinium www.lansons.com www.opinium.co.uk UK SOCIAL MEDIA CENSUS 2011 Research conducted for Lansons Communications on the weekend of the official UK 2011 Census Who's using SOCIAL MEDIA and HOW? 30m 61% of UK adults use social media SOCIAL MEDIA: USE BY AGE SOCIAL MEDIA: MALE VS. FEMALE Adults 18+ 87% 87% 77% 65% 57% 13.6m 65% 16.4m 49% 39% 28% -20 20s 30s 40s 50s 60s 70+ Commercialists Directly promoting or selling goods or Collectors Connectors Bookmarking. voting for, or subscribing to Having social media profiles so as to find others, or be found, SOCIAL MEDIA USER TYPES: THE 9C'S services web content, pages or feeds online Creators Critics Crowd-members Publishing their own blogs, images, audio, Posting reviews or ratings of products and services Reading, watching or listening to social media content, but not participating video or documents Two new types identified: Collaborators Commercialists Sharing online Conversationalists & Collaborators Currently inactive Not yet using social media at all. documents or Posting messages, updates or comments web-spaces to which others can contribute to social network sites Users evolve at different rates. Many of today's Crowd-members will be tomorrow's Critics, Collaborators and Creators, whilst the Currently inactives should diminish HOW PEOPLE USE SOCIAL MEDIA Commercialists 6% 3.2m Creators 8% 4.1m Collaborators 3% 1.4m Collectors 5% 2.6m Critics 11% 5.2m Conversationalists 17% 8.7m Connectors 22% 10.4m Crowd-members 18% 8.9m Currently inactive 19.8m 39% Creator? Collaborator? Critic? Conversationalist? Connector? Collector? Feel free to reuse this graphic: see Join the conversation and Commercialist? license below. Or for more info, full have your say at www.lansonsconversations.com Find us at www.lansons.com or age and gender data contact follow on Twitter @lansonslatest [email protected] or @simonsanders Percentages may exceed 100% because, aside from those 'Currently inactive', respondents can belong to more than one category. All population numbers rounded to 1 decimal place. Data: Representative sample of 4093 adults aged 18+. Research conducted for Lansons Communications by Opinium Research on the weekend of the official UK Census 2011 (27th March 2011). Data visualization: www.deltapapa.co.uk LANSONS Inspired by the Social Technographics ® work by Forrester Research, Inc. http://bit.ly/ForresterEmpowered communications Opinium www.lansons.com www.opinium.co.uk UK SOCIAL MEDIA CENSUS 2011 Research conducted for Lansons Communications on the weekend of the official UK 2011 Census Who's using SOCIAL MEDIA and HOW? 30m 61% of UK adults use social media SOCIAL MEDIA: USE BY AGE SOCIAL MEDIA: MALE VS. FEMALE Adults 18+ 87% 87% 77% 65% 57% 13.6m 65% 16.4m 49% 39% 28% -20 20s 30s 40s 50s 60s 70+ Commercialists Directly promoting or selling goods or Collectors Connectors Bookmarking. voting for, or subscribing to Having social media profiles so as to find others, or be found, SOCIAL MEDIA USER TYPES: THE 9C'S services web content, pages or feeds online Creators Critics Crowd-members Publishing their own blogs, images, audio, Posting reviews or ratings of products and services Reading, watching or listening to social media content, but not participating video or documents Two new types identified: Collaborators Commercialists Sharing online Conversationalists & Collaborators Currently inactive Not yet using social media at all. documents or Posting messages, updates or comments web-spaces to which others can contribute to social network sites Users evolve at different rates. Many of today's Crowd-members will be tomorrow's Critics, Collaborators and Creators, whilst the Currently inactives should diminish HOW PEOPLE USE SOCIAL MEDIA Commercialists 6% 3.2m Creators 8% 4.1m Collaborators 3% 1.4m Collectors 5% 2.6m Critics 11% 5.2m Conversationalists 17% 8.7m Connectors 22% 10.4m Crowd-members 18% 8.9m Currently inactive 19.8m 39% Creator? Collaborator? Critic? Conversationalist? Connector? Collector? Feel free to reuse this graphic: see Join the conversation and Commercialist? license below. Or for more info, full have your say at www.lansonsconversations.com Find us at www.lansons.com or age and gender data contact follow on Twitter @lansonslatest [email protected] or @simonsanders Percentages may exceed 100% because, aside from those 'Currently inactive', respondents can belong to more than one category. All population numbers rounded to 1 decimal place. Data: Representative sample of 4093 adults aged 18+. Research conducted for Lansons Communications by Opinium Research on the weekend of the official UK Census 2011 (27th March 2011). Data visualization: www.deltapapa.co.uk LANSONS Inspired by the Social Technographics ® work by Forrester Research, Inc. http://bit.ly/ForresterEmpowered communications Opinium www.lansons.com www.opinium.co.uk

UK Social Media Census 2011

shared by judithgold on Sep 22
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This infographic provides a census for number, age, sex and other demographics of user of social media in the U.K. It identifies social media users as two types: commercialists and collaborators. This...

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