UK Driving Habits: Winter 2014

RAr UK DRIVING HABITS:WINTER 2014 RAC RAC ROUTE PLANNER INFOGRAPHIC TOP 5 WINTER DRIVING LOCATIONS CUMBRIA 3 2 LAKE DISTRINCT DERBYSHIRE COTSWOLDS DEVON TOP 5 EUROPEAN DRIVING DESTINATIONS IRELAND FRANCE MONACO SPAIN ITALY HOW MANY LONG TRIPS WILL YOU MAKE THIS WINTER? 33% Ở MALE O FEMALE 4% 7% 0- 10 10 – 20 20 – 30 30+ WHY PEOPLE USE THE ROUTE PLANNER? CALCULATE THE ÇOST OF TRAVEL 6% PLANNING SHORT DISTANCE JOURNEYS TRAFFIC NEWS 12% 18% х CНECK PLANNING LONG DISTANCE JOURNEYS MILEAGE CALCULATOR WEATHER 20% 4% 40% WHAT OTHER TOOLS DO PEOPLE USE FOR DIRECTIONS? 35% SAT-NAV MOBILE GPS 13% 20% PAPER MAPS IN TERNAL 5% LOCATION AWARENESS 27% ROAD SIGNS 38% SAT-NAV MOBILE GPS 13% 21% PAPER MAPS INTERNAL 5% LOCATION AWARENESS 23% ROAD SIGNS WHICH ROUTE PLANNER FEATURES DO YOU USE? Ở MALE FEMALE 46% 54% 49% 51% 67% 33% PRINT 69% DOWNLOAD 20% SHARE 3% HOW OFTEN DO YOU USE ROUTE PLANNER? TOP 5 WINTER DRIVING SONGS DAILY 2% BOHEMIAN RHAPSDDY MR. TAMBDURINE MAN MONTHLY 51% BAT DUT OF HELL ANNUALLY 24% FAIRYTALE OF NEW YORK WEEKLY 23% DRIVING HOME FOR CHRISTMAS TOP 5 SNACKS FOR LONG JOURNEYS 51% 49% 27% CHOCOLATE 37% 64% 12% CRIŞPS 72% 28% 7% SANDWICH 36% 64% 7% CHEWY SWEETS 67% 33% 5% PASTRIES MALE O FEMALE WHAT DO YOU USE TO STAY WARM ON WINTER DRIVES? Ở MALE FEMALE 00 SS 46% 54% 47% 53% 33% 67% WARM CLOTHES 46% WARM DRINKS 35% HEATING 3% TOP 5 HOT DRINK BREAKS FOR LONG WINTER JOURNEYS 57% 43% 18% COFFEE 55% 45% 14% TEA 70% 30% 13% SOUP 60% 40% 13% НОТ JUICE 56% 44% 12% НОT WATER MALE Ở FEMALE TOP 5 CELEBRITY DRIVING COMPANIONS DAVID ATTENBOROUGH JEREMY CLARKSON MICHAEL PALIN STEPHEN FRY ROBBIE WILLIAMS 13% 27% 33% 10% 7%