In the ever-changing world of mobile offering new ways for brands to reach consumers via apps, mobile optimized sites and other emerging technologies, some of us may have forgotten about SMS (Short Me...
ssage Service) or texting as a means of creating brand connections. SMS is a flexible and customizable mobile channel with fast delivery, a high level of user interaction and quick-to-response rates. Not surprising considering the average person glances at their mobile phones every 6 minutes – that is about 150 times a day! After sending 2+ billion text messages over the past 10 years for our clients via our Gateway business, we thought of taking a moment to catch our breaths to review the basics of SMS marketing. Connect with us to learn how you can utilize SMS to build a personal connection with your brand.
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