Twitter - The Fastest Growing Social Platform

TWITTER The Fastest Growing Social Platform ACTIVE USAGE BY COUNTRY EMEA Twitter is now the fastest growing social platform increasing Uploaded or shared a photo Shared photos from a company or brand Shared links to blogs PC 51% 39% 34% 31% 30% 40% between Q2 and Q4 2012. This means there are now Shared videos created by a brand or company Mobile 485m account holders and 288m active users. Tablet Saudi Arabia Turkey UAE Argentina Spain Shared videos created by other share your internet users FIND OUT MORE AT: globalwebindex.net The percentage relates to "actions / behaviour 25% 21% 21% 18% 15% performed by % of active users by device in the past month" Uploaded and South Africa UK Russia Italy Netherlands own videos 10% Sweden France Poland Germany APAC Content Sharers 49% 39% 36% 33% 31% 19% 23% Account Ownership Indonesia Philippines Japan India South Korea 485m 36% 26% 26% Tablet Mobile PC 30% 28% 16% 15% 13% 51% 41% Malaysia Thailand Singapore Vietnam China 408m 40% 12% 12% Number of people who own a twitter account 39% 39% 31% Hong Kong Australia Taiwan Active Users AMER 288m 25% 19% 35% 24% 20% 18% 33% 206m Mexico Brazil USA Canada 23% 17% Number of people who used or contributed in 29% ACTIVE USER DEMOGRAPHICS 27% 21% 21% the past month Profession (Mean 22%) 28% 24% 23% ner Advertising, marketing or media 18% Agriculture or mining 18% 42% 37% 22% Education 12% 57% 28% Financial services | 17% I 20% 33% Government 34% 29% 20% 19% Healthcare / medicine 31% | 21% | 16% IT, internet, software, or computer services 25% Q3 Q4 21% 18% Manufacturing, engineering or construction Wave 7 Wave 8 Police or armed forces Average Behaviour Distribution of Active Users 22% Professional services | 19% | 16% 23%| Retail Followers & Consumers Transport, logistics, or distribution ДИН Travel, tourism, or leisure services Employment Type (Mean 20%) an event Comme 40% 22% Full time worker or video 35% I 19% Unemployed зох 22% Part time worker Checked in at a location WatcheoTV 28% Self employed Clicked "likes" an article page product (e.g Facebook Like lor Google +) 23% Student or films r ed video 23% Freelancer by other Tinternet users | 17% Full time parent group or like a page created | by a brand Followed a globalwebindex Bought a product or service Used an app created by a brand company Age (Mean 19.4%) 22% 16 to 24 The most detailed study on the consumer adoption of the internet ever compiled: 26% 25 to 34 PC 20% | | 17% | 11% PC /II Mobile III Tablets /// TV sets /// Gaming 35 to 44 Mobile 120K+ surveys a year ///4 waves a year ///31 markets 45 to 54 Tablet 55 to 64 Find out more /// www.globalwebindex.net Contact us /// [email protected] Shared a link to an article mented Cout dally activities Messaged friends on one on or with Asked friend about prod %87 product a company Posted a %t7 1ɔnpoj e pajsod positive iend post Commen Messagers pajuawwo QIoud puauLe 26% 16% 21% Joiners 25% 19% 22% ASkion to e None of the others pub specific produc or service Organised Organise