Twitter Cheat Sheet

VTwitter :to Cheat Sheet Twitter engagement rates for brands are 17% higher on Saturday and Sunday, yet only 19% of brand's tweets happen on the weekend. 78% 22% 92% of engagement with a brand's of engagement with a brand's of engagement with a brand's Tweets are Tweets are Tweets are retweets. replies. link clicks. 140% 120% 100% 80% 60% 40% 20% Average -20% -40% 1 3 4 6. 7 8 10 Tweets Per Day 30% Higher Interaction Rates 8am - 7pm 2X Tweets with image links have engagement rates 2X higher than Tweets without image links. 100 86% 2X Tweets with Tweets that contain Tweets that contain hashtags receive 2X more engagement than those without less than 100 links receive 86% higher Retweet rates than Tweets with no links. characters receive 17% higher engagement. hashtags. 24% 21% 17% Tweets with 1lor 2 hashtags have 21% higher engagement than those with Tweets that use Only 24% of the measured tweets more than two hashtags actually show a 17% drop in engagement. contained hastags. three or more. Tweets that ask followers to"Retweet" receive 12x 12X higher Retweet rates than those that do not; yet less than 1% of brands implement this strategy. 23x 10x When followers are specifically asked to "Retweet", (by spelling it out), the Retweet rate is 23x Compare this to a Retweet rate of only 10X higher when followers are asked higher than average! to"RT" (shortened). Source: Analysis of user engagement from 320+ Twitter handles of the world's biggest brands. O LINCHPINSEO YOU DESERVE MORE FROM YOUR DIGITAL AGENCY Increased Engagement Rate VTwitter :to Cheat Sheet Twitter engagement rates for brands are 17% higher on Saturday and Sunday, yet only 19% of brand's tweets happen on the weekend. 78% 22% 92% of engagement with a brand's of engagement with a brand's of engagement with a brand's Tweets are Tweets are Tweets are retweets. replies. link clicks. 140% 120% 100% 80% 60% 40% 20% Average -20% -40% 1 3 4 6. 7 8 10 Tweets Per Day 30% Higher Interaction Rates 8am - 7pm 2X Tweets with image links have engagement rates 2X higher than Tweets without image links. 100 86% 2X Tweets with Tweets that contain Tweets that contain hashtags receive 2X more engagement than those without less than 100 links receive 86% higher Retweet rates than Tweets with no links. characters receive 17% higher engagement. hashtags. 24% 21% 17% Tweets with 1lor 2 hashtags have 21% higher engagement than those with Tweets that use Only 24% of the measured tweets more than two hashtags actually show a 17% drop in engagement. contained hastags. three or more. Tweets that ask followers to"Retweet" receive 12x 12X higher Retweet rates than those that do not; yet less than 1% of brands implement this strategy. 23x 10x When followers are specifically asked to "Retweet", (by spelling it out), the Retweet rate is 23x Compare this to a Retweet rate of only 10X higher when followers are asked higher than average! to"RT" (shortened). Source: Analysis of user engagement from 320+ Twitter handles of the world's biggest brands. O LINCHPINSEO YOU DESERVE MORE FROM YOUR DIGITAL AGENCY Increased Engagement Rate