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TV Advertising vs Online Advertising

advertising in the us

television vs online



total spending in 2011



tv spend up 4.5% 71.8 billion

online spend up 21.7 percent previous year $32 billion



potential reach

from watching tv- 283,302,000

internet- 211,633,000



usage per day

tv 5 hrs 6 min

internet 1 hr 0 min



overlap of tv and tablets



percent of consumers who did following on tablets while watching tv



looking up info related to tv program

female 40%

male 45%



looked up product they saw in ad

female 28%

male 30%



who's watching tv vs web



age 2-11 110:23 tv 5:21 computer

age 12-17 101:06 tv 10:21 computer

age 18-21 117:44 tv 31:31 computer

age 25-34 136:28 tv 37:07 computer

age 35-49 159:03 tv 36:08 computer

age 50-64 195:08 tv 34:41 computer

65+ 220:22 tv, 25:08 computer



which source is trusted more?

tv news

male 49.9%

female 38.4%



internet only news

male 10.2%

15.9% female



advantages of advertising

tv

reaches a broader demographic

higher conversion rates

builds awareness and interest faster

providers greater sense of privacy



online

less expensive

can be personalized

more accessible

strong campaign tracking and analytics



biggest advertisers in tv

1. at and t

2. verizon

3. geico

4. state farm

5. direct tv



biggest advertisers in google ad words

1. lowes

2. amazon

3. the home depot

4. university of phoenix

5. state farm



looking to advertise on tv? get your free media buying consultation www.koeppeldirect.com

TV Advertising vs Online Advertising

shared by JeffOxford on Dec 13, 2012 in Business

TV Advertising vs Online Advertising

shared by JeffOxford on Dec 13, 2012 in Business

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Shows all the advantages and disadvantages of online advertising vs TV advertising. Compares total ad spend, usage data for each medium, demographic data, and other interesting information for marketers.
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