Turning Anonymous Website Visitors Into Conversions

LEAD FORENSICS Turning Anonymous Website Visitors Into Conversions The aim of any business is to generate sales and enhance revenue. Today, a large proportion of custom will be directed towards your website in order to find out more about your services. However, did you know: A staggering - - 98% of people visit your pages and leave without making contact 1 The Fast-paced Sales World: Time (£ is money - you need to act fast: 35-50% of sales will go to the vendor who responds first "a 42% of reps believe they don't have the right information before making a sales call3 Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost a (*4) Businesses Need To: Act quickly and Establish who's visited their site 2 follow-up on hot sales leads Grow company 3 Turn leads into profits conversions Companies with mature lead generation practices in place have a 9.3% higher sales quota achievement rate."5) Enter LEAD FORENSICS Lead Forensics is a lead generation tool designed to reveal the identity of your unknown website visitors. The software is great for: 3) Marketing and sales Tracking leads Refining marketing campaigns Enhancing business Generating business profits departments conversations 68% of companies report struggling with lead generation (*6) However, with Lead Forensics you can turn unknown website visitors into conversions. Here's How: Tracking Your Unknown Website Visitors 3 Access visitor data via an online portal or via integration with a CRM platform Tracking code is placed on your website Visitors navigate and view your site Analyse the data and view your unknown visitors pages • Industry Code • Turnover • Location • Company name • Website address • Telephone Number Helping Your Sales Team 80% of the average salesperson's day is spent on cold calling and other non-revenue generating activities, such as not knowing where to find decent prospects or recognising them once they are established 7 With Lead Forensics' tool your business can: 3 4 5 Maximise Identify the exact business name and Be alerted Generate Discover when a customised online ROI the most prospect is on your герorts to track by turning unknown web visitors popular landing and exit pages contact details of your anonymous visitors including Industry Code, turnover, employee website prospects behaviour into sales leads numbers. Make Sense of Your Data Streamline your sales process Get the insights your sales team needs Generate quick leads and conversions with confidence With access to relevant data, your business can make contact with prospects and aim to convert before your competitors capitalise. Producing Results For Your Business: "Lead Forensics has impacted our sales activity by about 50%." ABC Imaging "The return on investment of 2,100% speaks for itself and removes hours and hours of work." "After just two weeks of using DRP Group Lead Forensics we secured a contract worth over £45,000." S&B Commercials LEAD FORENSICS ABOUT THE AUTHOR Lead Forensics is a powerful IP tracking solution designed to help your business determine who the unknown visitors are coming to your website and enable you to follow-up on these leads. The software is simple to use and hugely beneficial for both your sales and marketing department in establishing new leads and refining your overall lead generation strategy. REFERENCES 1. Lead Forensics, The Solution: http://www.leadforensics.com/the-solution/what-we-do/ 2. Sales Staff, Lead Generation Stats: http://info.prosa- lesstaff.com/blog/bid/147687/30-B2B-Sales-Marketing-and-Lead-Generation-Stats-that-Will-Blow-Your-Mind 3. Lattice, Big Data Solves the Lead Generation Battle: http://www.lattice-engines.com/about-us/media-cen- ter/press-releases/new-survey-reveals-how-big-data-solves-the-lead-generation-battle-between-s 4. Forrester: http://www.forrester.com/search?N=10002&sort=3&range=504001&t- mtxt=companies+that+excel+at+lead+nurturing+generate+50%26pc+more+sales+ready+leads+at+33%26pc+lo wer+cost.&sort=D1 5. Hubspot, All The Marketing Statistics You Need: http://offers.hubspot.com/marketing-statistics 6. Lattice, DemandGen Report: http://www.lattice-engines.com/about-us/media-cen- ter/in-the-news/demandgen-report-sales-productivity-hampered-by-poor-data-lack-of-prioritza 7. Fathom, The Hidden Elements of Effective Lead-Scoring: http://www.fathomdelivers.com/hidden-ele- ments-effective-lead-scoring-profitability-movement-velocity/ @LeadForensics www.leadforensics.com UK 0207 206 7293 USA 720 362 5033 O00