The Truth Behind America's Protein Habits

The truth behind AMERICA'S PROTEIN HABITS Americans think they're getting enough protein but according to Premier Protein's recent survey, the majority of them are coming up short. In fact, 82% 72% 50 GRAMS per day* of Americans surveyed believe they get enough protein, but most do not. reported getting less than the FDA's recommended O 3/41O1 of Americans typically consume a significant amount of protein at dinner. One study shows consuming approximately 30g of protein with breakfast, lunch and dinner is optimal for body function.** 3 in 4 Americans say they get an afternoon slump FINISH The Academy of Nutrition and Dietetics recommends incorporating protein as part of a balanced diet for sustained energy. THE TOP REASONS FOR CHOOSING A PROTEIN BAR OR SHAKE? AMERICANS SAY TO REDUCE HUNGER Protein 55% INCREASE ENERGY Protein 54% ! Among Americans who consume a protein bar or shake at least once a week. #MyGoodEnergy Premier Protein SOURCE: *http://www.fda.gov/food/guidanceregulation/guida nced oc umentsregula toryinformat ion/la beling nutrition/uc m064928. ht m ** Layman, Donald K. Dietary Guidelines shou ld ref lect new understanding a bout adult protein needs. Nutr. Metab (Lond). 2009: 6:12. (Ad apted from: Pad don-Jones & Rassmus sen Curr Opin Clin Nutr Met ab Care 2009, 12: 86-90.) Additional studies are also underway. *** http://www.eatrig ht.or g/resource/food/nutrit ion/healthy-eating/eating-to-boost-energy Methodo lo gical Notes: The Premier Protein Survey was conducted by Wa kefield Research (www.wa kefield re search.com) a mang 1,000 nationally representative U.S. adu its, ages 18+, between December 11th and December 18th, 2014, us ing an ema il invitation and an online survey. Quotas have been set to ensure reliable and accura te representation of the U.S. adult popu lat ion 18+. Resu lts of any sample are subject to sampling variation. The magnitude of the variation is measura ble and is affected by the number of interviews and the level of the percenta ges express ing the results. For the interviews cond ucted in this particu lar study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percenta ge points from the result that wou ld be obta ined if in terviews had been conducted with all persans in the univer se represented by the sample.