Trends in mobile industry 2015

TRENDS IN 2015 MOBILE INDUSTRY WHY MOBILE? There are 1.5 Billion mobile users today. By 2018 that number will be close to 5 Billion 13% 87% By 2017, 87% Connected devices will be Tablets & Smartphones, whereas 13% will be Desktop. Today 2018 Mobile adoption is growing at rate 8 Times Faster compared to Web adoption of the late early 2000s 90 DB. Web Adoption 2000 Mobile Adoption 2015 0. 2012 2017 There is an annual increase of 48% in Mobile Payments and it is projected to hit $90 Billion by 2017 TRENDS IN MOBILE Apps like Vine and Instagram have helped emerge a playing field to anyone with a smartphone... WALLETS The mobile wallet insustry continues to grow yearly SHORT VIDEOS BY 142% GEO You Tube VIDEOS LOCATIONS 56% of mobile phone users depend on local search, while 1 in 3 mobile searches have local internet While 40% of Youtube's traffic is now mobile. By 2017, video will account for 66% of mobile traffic. TABLETS VS SMARTPHONES Tablet 81% use the smartphone when walking or standing. Phablet Smart Phone 7 Inch 5-7 & Over 5 inch Inch or 88% use the tablet when sitting or reclining. Less Minimum type size is 6pt for mobile and 8pt for tablet 29% of all emails are browsed in smartphones only are browsedin tablets 10% emeils Mobile have 1% conversion whereas tablet converts 2.4% MOBILE ADVERTISING CTRS (CLICK THROUGH RATES) ON MOBILE ADS CAN BE AS HIGH AS 18% COMPARED TO THAT'S TYPICAL ON WEB 75% BEST MEDIA VERTICALS FOR CTRS OF ADVERTISERS PLAN TO SPLURGE MORE ON MOBILE THIS YEAR. BUSINESS GAMES ENTERTAINMENT THE APP /TheappSolutions @TheAppSolutions SOLUTI ONS