Travel ZMOT Journey of Consumers [Infographics

Travel ZMd Media Mosaic Differentiate yourseit Zero Mament of Truth Zero Moment of Truth A Numbers Perspective 52% 52% | 44% | 87% in Facebook users got inspired to travel by friend's photos Asia-Pacific leisure travelers used social media for advice and travelers use social media used Internet for Travel Planning inspiration on travel destinations Commonly used social media platforms personal travelers use search engines |450% 64% 76% 40% 21% 62% increase in mobile device affluent travelers watch usage since online videos for 2009 deciding trips 59% 69% 46% 12% post on Facebook about their upcoming trips of all travel companies saw traffic growth from Facebook of all travel companies saw traffic growth from Twitter have downloaded travel related app 17% °16% 14 Average time spent on website is 10 hotel websites are visited on average by every new guest before final booking travelers heard about hotels have researched a trip on mobile app or website minutes through TripAdvisor or other review sites Mobile apps usage: Average of Checking airfare price on mobile is the most common mobile activity @ 93 % 30% 29 3.5 26% for hotel deals % websites visited by travelers to find best deal travelers' booking decisions impacted by online reviews for flight deals Worldwide, people con- sider an average of By 1 3 16% 2016 7 in every Mobile commerce is expected to grow by travelers books of travelers use Smart phones to book trips 55% exclusively online properties when booking 50% 5 The biggest consumer trend of next Average travel consumer visits 53% 22 itp://www of European travelers to use a smart phone to find travel information or years will be booking holidays using new of travelers will not book a a technologies hotel that does not have any make reservations by sites before making final purchase 2015 reviews An average of 59% 52 50% % 186 days and consumers are influenced by ease of use to make purchase on website like' a page specific to an up- coming vacation travelers use mobile to hours elapse between beginning of purchase cycle and final booking check flight status 3.4 39 % 51% 74% in active travelers use mobile device while upload photos to social networks during their trip use social media when traveling browse the web using mobile devices when on the move traveling 46% 46% 40 |40% 39% 40% 1%. post hotel reviews, share travel experiences on social channels following their check in to a loca- share reviews about of travelers post restaurant tion using Facebook or Foursquare reviews attractions, and trip Ranked #71 of 888 restaurants write restaurant reviews 00000 42 Reviews tion Phase Source http://www.tripadvisortripbarometer.com Information Phase www.allianzassistance.com Evaluation Phase http://www.phocuswright.com http://www.tnooz.com http://www.stikkymedia.com http://www.hospitalitynet.org/news/4055361.html hotelmarketing.com http://www.comscore.com Booking Phase Post Booking Behavior Media Mosaic Differentiate yourself... Travel ZMd Media Mosaic Differentiate yourseit Zero Mament of Truth Zero Moment of Truth A Numbers Perspective 52% 52% | 44% | 87% in Facebook users got inspired to travel by friend's photos Asia-Pacific leisure travelers used social media for advice and travelers use social media used Internet for Travel Planning inspiration on travel destinations Commonly used social media platforms personal travelers use search engines |450% 64% 76% 40% 21% 62% increase in mobile device affluent travelers watch usage since online videos for 2009 deciding trips 59% 69% 46% 12% post on Facebook about their upcoming trips of all travel companies saw traffic growth from Facebook of all travel companies saw traffic growth from Twitter have downloaded travel related app 17% °16% 14 Average time spent on website is 10 hotel websites are visited on average by every new guest before final booking travelers heard about hotels have researched a trip on mobile app or website minutes through TripAdvisor or other review sites Mobile apps usage: Average of Checking airfare price on mobile is the most common mobile activity @ 93 % 30% 29 3.5 26% for hotel deals % websites visited by travelers to find best deal travelers' booking decisions impacted by online reviews for flight deals Worldwide, people con- sider an average of By 1 3 16% 2016 7 in every Mobile commerce is expected to grow by travelers books of travelers use Smart phones to book trips 55% exclusively online properties when booking 50% 5 The biggest consumer trend of next Average travel consumer visits 53% 22 itp://www of European travelers to use a smart phone to find travel information or years will be booking holidays using new of travelers will not book a a technologies hotel that does not have any make reservations by sites before making final purchase 2015 reviews An average of 59% 52 50% % 186 days and consumers are influenced by ease of use to make purchase on website like' a page specific to an up- coming vacation travelers use mobile to hours elapse between beginning of purchase cycle and final booking check flight status 3.4 39 % 51% 74% in active travelers use mobile device while upload photos to social networks during their trip use social media when traveling browse the web using mobile devices when on the move traveling 46% 46% 40 |40% 39% 40% 1%. post hotel reviews, share travel experiences on social channels following their check in to a loca- share reviews about of travelers post restaurant tion using Facebook or Foursquare reviews attractions, and trip Ranked #71 of 888 restaurants write restaurant reviews 00000 42 Reviews tion Phase Source http://www.tripadvisortripbarometer.com Information Phase www.allianzassistance.com Evaluation Phase http://www.phocuswright.com http://www.tnooz.com http://www.stikkymedia.com http://www.hospitalitynet.org/news/4055361.html hotelmarketing.com http://www.comscore.com Booking Phase Post Booking Behavior Media Mosaic Differentiate yourself...