Travel and Tourism industry is driven by the visual impulse and inclinations of its consumers. Visual impulse is catalyzed by the use of rich media techniques and not surprisingly, Rich Media is at the center of the decision making as far as the modern day traveler is concerned. Creation and distribution of professional rich media segments is the cornerstone of the marketing strategy for the leading players in the industry. While the need for a visual presence is recognized by everyone, consistent high quality rich media content coupled with pinpointed propagation is the need of the hour.