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Transmedia storytelling in 5 steps
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic... content, often co-created through audience participation.Getty Images have released a new infographic explaining what effective transmedia storytelling can offer the consumer if done correctly. Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic.
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