Traditional Publicity vs. Content Marketing
Interrupts clients in a variety of
ways. looking to capture their
attention for a brief period of time.
3 fatal flaws:
Only holds attention for a short time.
Interrupts instead of offering something valuable.
Tends to be expensive, especially all if the campaigns are not successful.
Gives valuable Information
Forms of valuable content:
Forms of valuable content: blog
articles, podcasts (mp3
recordings), downloadable guides,
Provide value to the clients, creating loyalty to the brand.
Blogs or videos educate the clients so they buy in the future.
create reciprocity among clients that may buy out of gratitude.
Attract clients just by writing in your blog.
Create viral content that links with the website.
Through multimedia formats, the attention of a different public is attracted.