Half a million members creating, sharing and exploring great visual content. Join us!



Traditional Publicity VS Content Marketing

Traditional Publicity vs. Content Marketing

Magazine Ads
Poster Poster

Interrupts clients in a variety of
ways. looking to capture their
attention for a brief period of time.

3 fatal flaws:
Only holds attention for a short time.
Interrupts instead of offering something valuable.
Tends to be expensive, especially all if the campaigns are not successful.

Gives valuable Information
Forms of valuable content:
Forms of valuable content: blog
articles, podcasts (mp3
recordings), downloadable guides,
inforgaphics, videos.

Provide value to the clients, creating loyalty to the brand.
Blogs or videos educate the clients so they buy in the future.
create reciprocity among clients that may buy out of gratitude.
Attract clients just by writing in your blog.
Create viral content that links with the website.
Through multimedia formats, the attention of a different public is attracted.

Traditional Publicity VS Content Marketing

shared by attachmedia on Jul 20, 2012 in Computers

Traditional Publicity VS Content Marketing

shared by attachmedia on Jul 20, 2012 in Computers


10 faves


Content marketing (technique that develops and distributes valuable content, destined to attract, acquire, and retain an objective public) is being discussed more than ever before.
Tags: marketing, seo
Rank: 40 of 3392 in Computers

Published by

Designed By

Savely Adrianzen
Did you work on this visual? Claim credit!

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.

*Requires $10k minimum purchase