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Is It Old News?:
HOW TECHNOLOGY IS CHANGING THE WAY PEOPLE CONSUME NEWS
OLD-SCHOOL JOURNALISM APPEARS TO BE IN DECLINE
According to a 2011 FCC study:
Between 2005 and 2009: NEWSPAPER AD REVENUE DROPPED 47%
Between 2006 and 2011: DAILY NEWSPAPER STAFFS SHRANK 25%
According to a 2013 study from the Pew Research Center:
72% of adults get most news from friends and family, including social media
From 2006 to 2012 adult (under 30) regular local TV VIEWERSHIP DROPPED 14%
From 2006 to 2001, news producing TV station REVENUE FELL 36%
PEOPLE ARE FINDING NEW WAYS TO GET INFORMATION
31% of respondents in the 2013 Pew Research study abandoned a news outlet that no longer provided the information the expected
Why did they leave?
61% The stories were less complete than they had been
24% There were fewer news stories
THE NEWS IS MOVING ONLINE
TV stations and newspapers are the largest providers of local news online
Tablet and smartphone owners:
58% of print news subscribers who us on iPad a lot said they were very likely to cancel print subscriptions within 6 months
OVER 50% get news on their device every week
OVER 33% get news on their device every day
What's the scoop?
This overview of related careers is based on 2012-2013 BLS data, with faster-growing fields listed first. Wages may vary depending on location, qualifications, and other factors.
Career/RESPONSIBILITIES MAY INCLUDE/EDUCATION REQUIREMENTS/2010-2020 PROJECTED GROWTH/2012 NAT'L EMPLOYMENT & SALARY/STATES WITH HIGHEST EMPLOYMENT
PUBLIC RELATIONS SPECIALISTS/Supplying press release to media outlets, Writing materials for PR campaigns/Bachelor's degree typically required/23% faster than average/Employed: 201,280, Top 10%: $101,030 or higher, Median: 54,170, Bottom 10%: Up to $30,760/CA, NY, TX, PA, FL
BROADCAST NEWS ANALYSTS/Interpreting news stories and offering analysis, Broadcasting news for various media/Bachelor's degree and experience preferred, 10% About average growth, Employed: 5,170, Top 10%: $170,400 or higher, Median: $55,380, Bottom 10%: Up to $27,450, CA, NY, TX, IL, FL
RADIO AND TELEVISION ANNOUNCERS/Reading scripts for news reports or commercial messages, Interviewing guests on radio or TV, Bachelor's degree and experience preferred, 7% Slower than average growth, Employed: 31,340, Top 10%: $78,630 or higher, Media: $28,020, Bottom 10%: Up to $17,270, CA, TX, NY, FL, PA
EDITORS/Verifying data and facts, Rewriting copy for readability, Collaborating with writers on contact, Bachelor's degree preferred, 1% Slower than average growth, Employed: 99,040, Top 10%: $%104,660 or higher, Median: $53,880, Bottom 10%: Up to $29,340, NY, CA, TX, IL, MA
REPORTERS AND CORRESPONDENTS/Gathering news through interviews, investigation, or research, Reporting and writing about local, international, or U.S. events/Bachelor's degree and experience preferred/-8% Moderate decline/Employed: 45,570, Top 10%: $104,660 or higher/Median: $53,880, Bottom 10%: Up to $29,340/NY, CA, FL, OH, TX
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.