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Tradeshow

Reasons Why You Should Attend A Trade Show Signworld Display-Wholesale.com Trade shows - aka. "trade fairs" and "expos" are an extremely lucrative and cost-effective way promote brands, showcase new ideas and examine rising market trends. $33.7 billion A 2011 study showed that trade shows in the US account for more than in direct spending alone 5.6% In 2012, the 5.1% average trade 3.2% 3.2% show was estimated to grow by: in net in no. of exhibiting companies in revenue in attendance sq.feet Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Cost Effective Trade shows offer cost-effective solutions that enable you to market your brand while selling your product. A simple booth, some technical accessories and an interactive environment serves as an inexpensive formula to market your niche. Often times, smaller businesses have difficulties establishing their footing within a competitive marketplace. Trade shows allow such companies to promote their ideas and target thousands of clients at once, all while avoiding the accrued costs of self-promotional fees. 1 Directly Targets Interested Consumers Trade shows generate high consumer interest. Thousands of clients actively convene in one location to gain more insight about your product. Companies generally market at trade shows as a way of directly selling their product within a specific niche. This reduces virtual complications and cold calling by amplifying consumer interaction in achieving a sale. A consumer base can easily be established by employing business cards or compiling email lists. of current business 28% would be lost without in-person meetings according to Meeting Professionals International (MPI) report In-person interaction, coupled with engaged consumers, often proves a formulaic method for success Generates New Audience Appeal 16% 0/ of prospective customers become new customers without an in- person meeting 40% of prospective customers become new customers with an in-person meeting Trade shows are a great opportunity to launch a recently developed, major product. The personal attributes in handing out brochures, explaining your niche and offering promotional products increases new customer awareness to your company. This awareness could last a lifetime, if client contact is effectively maintained. 3 Face Time Instead of communicating via cyber space or telephone lines, a real time conversation enhances the image and personality of your company. Trade shows assist in fostering marketable relationships with existing and/or potential buyers in light of a more personal exchange. These shows additionally allow sellers to meet with time-constrained clients who attend expos to stay informed in any recent developments within their industry sector. A recent Event View marketing study concluded 62% of senior sale executives chose event marketing as the discipline that best accelerates and deepens relationships 4 Giveaway Strategies Giveaways are effective marking selling strategies. By offering your product(s) or promoting your niche, you are presenting your brand or logo along with it. This is a major tactic in the trade show industry, as it not only provides customers with a new item, but can enhance your company's Deson RESOURCES Promotional Giveaways awareness in the consumer mind. 40% of global companies declared a general increase of sales due to increased giveaway strategies at exhibition viewings A June 2012 Global Association of the Exhibition Industry say. Trade shows are a fantastic way to promote, while simultaneously pinching pennies. choice of executive No.1 decision-makers for obtaining information and purchasing products According to a 2011 Oxford Economics study 50% of the human brain is dedicated to visual functions, so an attractive display is paramount in appealing to 50% new consumers Signworld US Inc. has over 40 years of experience in the field of manufacturing and supplying display solutions, with specific emphasis on trade show stands. To enhance your marketing endeavors, invest in quality exhibition products by visiting ignworld Display-Wholesale.com Data Sources: http://www.map-dynamics.com/blog/209/Advantages-of-a-Trade-Show.html http://www.tradegroup.com/how-do-tradeshows-benefit-a-company/ http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in- Your-Marketing-Data.aspx http://blog.iceem.net/trade-show-budget-marketing-figure/ http://blog.iceem.net/facts-statistics-trade-shows/ http://www.ufi.org/Public/Default. aspx?Clef_SITESMAPS=142&Clef_SITESMAPS=144#survey http://www.marketingprofs.com/articles/2011/5938/the-value-of-face-to-face-marketing-in-a-virtual-age Image Sources: Business Icons by digitalart / FreeDigitalphotos.net Reasons Why You Should Attend A Trade Show Signworld Display-Wholesale.com Trade shows - aka. "trade fairs" and "expos" are an extremely lucrative and cost-effective way promote brands, showcase new ideas and examine rising market trends. $33.7 billion A 2011 study showed that trade shows in the US account for more than in direct spending alone 5.6% In 2012, the 5.1% average trade 3.2% 3.2% show was estimated to grow by: in net in no. of exhibiting companies in revenue in attendance sq.feet Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Cost Effective Trade shows offer cost-effective solutions that enable you to market your brand while selling your product. A simple booth, some technical accessories and an interactive environment serves as an inexpensive formula to market your niche. Often times, smaller businesses have difficulties establishing their footing within a competitive marketplace. Trade shows allow such companies to promote their ideas and target thousands of clients at once, all while avoiding the accrued costs of self-promotional fees. 1 Directly Targets Interested Consumers Trade shows generate high consumer interest. Thousands of clients actively convene in one location to gain more insight about your product. Companies generally market at trade shows as a way of directly selling their product within a specific niche. This reduces virtual complications and cold calling by amplifying consumer interaction in achieving a sale. A consumer base can easily be established by employing business cards or compiling email lists. of current business 28% would be lost without in-person meetings according to Meeting Professionals International (MPI) report In-person interaction, coupled with engaged consumers, often proves a formulaic method for success Generates New Audience Appeal 16% 0/ of prospective customers become new customers without an in- person meeting 40% of prospective customers become new customers with an in-person meeting Trade shows are a great opportunity to launch a recently developed, major product. The personal attributes in handing out brochures, explaining your niche and offering promotional products increases new customer awareness to your company. This awareness could last a lifetime, if client contact is effectively maintained. 3 Face Time Instead of communicating via cyber space or telephone lines, a real time conversation enhances the image and personality of your company. Trade shows assist in fostering marketable relationships with existing and/or potential buyers in light of a more personal exchange. These shows additionally allow sellers to meet with time-constrained clients who attend expos to stay informed in any recent developments within their industry sector. A recent Event View marketing study concluded 62% of senior sale executives chose event marketing as the discipline that best accelerates and deepens relationships 4 Giveaway Strategies Giveaways are effective marking selling strategies. By offering your product(s) or promoting your niche, you are presenting your brand or logo along with it. This is a major tactic in the trade show industry, as it not only provides customers with a new item, but can enhance your company's Deson RESOURCES Promotional Giveaways awareness in the consumer mind. 40% of global companies declared a general increase of sales due to increased giveaway strategies at exhibition viewings A June 2012 Global Association of the Exhibition Industry say. Trade shows are a fantastic way to promote, while simultaneously pinching pennies. choice of executive No.1 decision-makers for obtaining information and purchasing products According to a 2011 Oxford Economics study 50% of the human brain is dedicated to visual functions, so an attractive display is paramount in appealing to 50% new consumers Signworld US Inc. has over 40 years of experience in the field of manufacturing and supplying display solutions, with specific emphasis on trade show stands. To enhance your marketing endeavors, invest in quality exhibition products by visiting ignworld Display-Wholesale.com Data Sources: http://www.map-dynamics.com/blog/209/Advantages-of-a-Trade-Show.html http://www.tradegroup.com/how-do-tradeshows-benefit-a-company/ http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in- Your-Marketing-Data.aspx http://blog.iceem.net/trade-show-budget-marketing-figure/ http://blog.iceem.net/facts-statistics-trade-shows/ http://www.ufi.org/Public/Default. aspx?Clef_SITESMAPS=142&Clef_SITESMAPS=144#survey http://www.marketingprofs.com/articles/2011/5938/the-value-of-face-to-face-marketing-in-a-virtual-age Image Sources: Business Icons by digitalart / FreeDigitalphotos.net

Tradeshow

shared by datamind02 on Jan 21
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For those who frequent trade shows, there is no secret about it, the exhibitions and showcases provide ground for amazing deals for all who are smart enough to attend. However, for a great many indivi...

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