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Trade Show Booth Etiquette

TRADESHOW BOOTH Etiquette Explore the best practices for proper engagement that exhibit booth staff can utilize for a successful tradeshow. Appearance MY NAME Is: Be personable, not just with attitude but with your appearance by wearing a name tag. Be mindful of Keep consistency among staff by adhering to a dress code of company branded apparel. Smile often to show that you are approachable and friendly. hygiene and your appearance. Percent of an exhibitor's success due to staff performance: 85% Appearance Brand Knowledge Understand brand Maintain consistency in company knowledge messaging and speak in the company's voice. across all staff members. Online resources Takeaways Make sure staff can answer common attendee FAQ's and provide online resources or takeaways (printed materials). Staff Engagement Booth location Time usage Familiarize your staff with the company's exhibit booth location and features to ensure effective time usage for attendees. Does learning provoke buving from an exhibitor? Exhibit efficiency can be impacted by the number of personnel on duty relative to the size of potential audience. Yes! 27% No. 6% Learned something new and inclined to buy. Did not learn anything but was inclined to buy. Staff Engagement + Be enthusiastic! Maintain eye Demonstrate hospitality. Maintain good contact. posture. Folded and behind back By your side 80% 20% Be mindful of the signals you can send with your hands so place them by your side or fold them behind your back. Listening Speaking Try to use the 80/20 rule with attendees. When it comes to future leads it is better to rely on tradeshow booth staff to leave a great first impression. AVOID! Converting a tradeshow lead to a sale costs 38% less than sales calls alone! Chewing gum. Hands in Fidgeting with hands. your pocket. Staff Great first :o: impression Folded arms Talking on a cell phone. Chatter with -38% on chest. co-workers. 38% less Sales call. Staff at the Exhibit Have a manager with expertise and authority oversee the exhibit. Ensure great coverage by assigning staff to specific locations. Attendees say that 89% of engagements are started by 89% exhibit reps! Stay within your exhibit boundaries. Keep your booth clean and org ized. To ensure a successful exhibition, pre-plan with staff prior to the event, maintain a professional attitude, and provide feedback after the tradeshow. Sources: www.skylinetradeshowtips.com www.smarttradeshows.com/articles/exhibit_etiquette.htm www.classicexhibits.com/trade-show-exhibit-design-search/ trade-show-tips/booth-etiquette-44/ www.nwcidisplays.com NORTHWAST CROLATIVE IMAGING TRADESHOW BOOTH Etiquette Explore the best practices for proper engagement that exhibit booth staff can utilize for a successful tradeshow. Appearance MY NAME Is: Be personable, not just with attitude but with your appearance by wearing a name tag. Be mindful of Keep consistency among staff by adhering to a dress code of company branded apparel. Smile often to show that you are approachable and friendly. hygiene and your appearance. Percent of an exhibitor's success due to staff performance: 85% Appearance Brand Knowledge Understand brand Maintain consistency in company knowledge messaging and speak in the company's voice. across all staff members. Online resources Takeaways Make sure staff can answer common attendee FAQ's and provide online resources or takeaways (printed materials). Staff Engagement Booth location Time usage Familiarize your staff with the company's exhibit booth location and features to ensure effective time usage for attendees. Does learning provoke buving from an exhibitor? Exhibit efficiency can be impacted by the number of personnel on duty relative to the size of potential audience. Yes! 27% No. 6% Learned something new and inclined to buy. Did not learn anything but was inclined to buy. Staff Engagement + Be enthusiastic! Maintain eye Demonstrate hospitality. Maintain good contact. posture. Folded and behind back By your side 80% 20% Be mindful of the signals you can send with your hands so place them by your side or fold them behind your back. Listening Speaking Try to use the 80/20 rule with attendees. When it comes to future leads it is better to rely on tradeshow booth staff to leave a great first impression. AVOID! Converting a tradeshow lead to a sale costs 38% less than sales calls alone! Chewing gum. Hands in Fidgeting with hands. your pocket. Staff Great first :o: impression Folded arms Talking on a cell phone. Chatter with -38% on chest. co-workers. 38% less Sales call. Staff at the Exhibit Have a manager with expertise and authority oversee the exhibit. Ensure great coverage by assigning staff to specific locations. Attendees say that 89% of engagements are started by 89% exhibit reps! Stay within your exhibit boundaries. Keep your booth clean and org ized. To ensure a successful exhibition, pre-plan with staff prior to the event, maintain a professional attitude, and provide feedback after the tradeshow. Sources: www.skylinetradeshowtips.com www.smarttradeshows.com/articles/exhibit_etiquette.htm www.classicexhibits.com/trade-show-exhibit-design-search/ trade-show-tips/booth-etiquette-44/ www.nwcidisplays.com NORTHWAST CROLATIVE IMAGING

Trade Show Booth Etiquette

shared by alexnob on Apr 21
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"Staff etiquette is a great way to draw people to your trade show booth and engage them in a way that will lead to a higher rate of conversion. http://www.nwcidisplays.com/blog/2013/02/tradeshow-booth...

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