Trade Shoe Elements

TRADE SHOW ELEMENTS 10 important elements of your exhibit explained. Cm Av 10 Ga 3b Dc Ma Co Ss Meeting Areas Smart Storage If meeting areas are required, consider placement and whether you need privacy to make your visitors feel comfortable. Inconspicuous storage keeps your booth clean and organized, keeping valuable equipment, and materials safe and out Ma Ss of the way. Interactive Content Collateral Materials 3 4 70% of collateral ends up being thrown away in the host city. Use A/V and digital devices to get your message across and follow up post-show with collateral. Ic Don't just look - touch! Engage your audience further and deliver Cm your message in a more memorable way. AV Content Giveaways 6. WELCOME! Content is king. Keep content simple. Deliver your message clearly in a short loop. Remember, animations and videos A clever, useful and memorable giveaway will attract visitors and help them remember your name. The best giveaways will make it back to a potential client's desk. Av Ga have more draw than a your brand slideshow. Data Capture Knowledgable Staff One of the most Fully brief your stand staff prior to the efent so that they understand show goals, messages to promote and the investment you've made, and what is expected of them. Dc important things you can do is capture data of your target audience. Lead retrieval rental makes capture easy! Ks John Smith Your next sale 555 555 555A Color 360 Branding Consider the Brand all sides of your Co physiological effects of color and how it can be 3b booth for maximum visibility throughout the show floor. Graphics and making your statement is key in reaching your target audience. applied to architecture, graphics, flooring furniture and lighting. nimlok. nimlok.com 2. LO 9,