Tracking the Impact of Digital Marketing by EBriks Infotech

▪ Strong Effect - Some Effect No Effect Salos data 55% 33% 12% Digtal campaign performance reporting 55% 34% 11% Website reporting 52% 37% 10% Search reporting 51% 38% 11% Integrated campaign reporting (all media types) 40% 42% 18% Sooial analytics 40% 42% 19% Listening aud ts/conversation analysis 33% 45% 23% Moble site app. reporting 33% 51% 17% Tools that measure internet and digital media audences 33% 47% 21% Onine branding studies 32% 43% 25% Tools that track your competitors traditional marketing activity 31% 45% 25% Tools that track your competitors dgital markuting activity 29% 49% 22% Homescan programs 21% 39% 40% 0% 20% 40% 60% 80% 100% Q. What effect have the following sources of information had on your business strategy in the last 12 months?