Top Trends in Content Marketing Hiring

The Route to Recruit: Original research and statistics by Kapost. Top Trends in Content Marketing Hiring Planning to hire 44.9% 44.9% of B2B companies plan to hire for content marketing in the next year. Size of current team Most content marketing teams are small. 41% of content marketing teams have 2-5 people Only 8.7% of marketing teams have a content team of more than 10 people Who does the hiring? At 38% of the companies interviewed, a director level position does the content hiring At 28.3% of companies, a marketing manager is responsible for hiring At 16.9% of companies, the CEO or founder of the company is responsible for hiring Plans to grow Most content marketing teams will grow by 1-3 people in the next year. o members – 1.63% 1-3 members - 78.3% 3-5 members – 13% 5-7 members – 2.2% 7-10 members - 1.6% 11+ members - 3.3% Finding talent 83.7% of companies report hiring for content marketing is "somewhat difficult" or "difficult." Roles in the organization Only 12% of B2B companies don't focus on content marketing. The most popular titles in content marketing: 56.6% web / graphic designer 52.6% content marketing manager 35.2% content strategist 30.6% community manager 22.8% content marketing managing editor 19.9% director of content 18.6% videographer 5.3% VP of content 4.8% chief content officer How the team is measured What are content marketing teams responsible for? 45.6% generating leads 56% driving awareness 22.5% qualifying / nurturing leads 20.9% customer retention 25.8% sales enablement 7.7% none of these Most companies are hiring 54.2% of marketing teams will hire content marketers in the next year. Who else are they hiring? 32.7% social marketers 20.3% design staff 39.1% lead generation / operations staff 16.2% marketing executives Main qualities More than 9 in 10 companies report writing / editing skills are the most imporant qualities in a content marketer. Other qualities they seek? writing / editing - 94.5% graphic design / web development - 24.3% SEO expertise - 38.1% sales or marketing skills - 56.9% video production – 10.5% Looking for a job? English / journalism students have the best chance at getting hired for a content marketing position. 37.5% of B2B companies look for English / journalism majors when hiring content staff. 37.5% of B2B companies look for 3-5 years of content marketing experience. First person hired Content marketing is hot for writers. 2/3 of businesses hire a writer or editor as the first person aboard a content team. Clearly, content marketers are in demand. Get your hiring guide here. bit.ly/hiringguide Recruit the Dream Team MARKETING HIRING HANDBOOK THE CONTENT TM kapost