Top Trends of Boutique Hotels

TOP TRENDS Boutique Totels Current KEY TRENDS OFFERS TECHNOLOGY THAT IS AT LEAST AS GOOD AS THE GUEST WOULD EXPECT TO HAVE IN THEIR HOME, BUT IT MUST BE. free WiFi idea, USER-FRIENDLY | PRACTICAL | FREE TO USE 1 IN-ROOM TECHNOLOGY A GROWING BAND O of environmentally AWARE TRAVELERS eil are increasingly BOUTIQUE HOTELS CATER TO THEM BY SERVING LOCALLY SOURCED, SEASONAL FOOD ALLOWING GUESTS TO CONTROL THEIR CONSUMPTION. CONCERNED WITH THEIR CARBON FOOTPRINT. GOING GREEN 2 Ouiio PARTNERSHIPS AND OUTSOURCED FOOD-AND-BEVERAGE FACILITIES BEST DRINK WITH ACCLAIMED CHEFS AND BEST COOK BARTENDERS VALIDATE THE HOTEL BY THEIR REPUTATION. THIS GENERATES. 3 )OUTSOURCED F0OD AND BEVERAGE FACILITIES HIGH REVENUES FUTURE GUESTS FREE ADVERTISING Puture KEY TRENDS MORE RELAXED social spaces. M MEET WITH other guests. Special Offer! SPECIAL OFFERS to local residents. INVITE FRIENDS who live locally. 1 CONNECTING LOCALLY SPECIAL OFFERS TO GUESTS & LOCALS MAY INCLUDE DEALS WITH: ART GALLERIES WINERIES RESTAURANTS MUSEUMS ШI PROMOTIONS AND PACKAGES ARE GIVEN A CREATIVE EDGE TO GENERATE PUBLICITY AND BOOKINGS. OTHER LOCAL PLACES (2 TREATIVE MARKETING MORE WILL ACTIVELY ENCOURAGE THEIR GUESTS TO SHARE THEIR EXPERIENCES ONLINE. BOUTIQUE PROPERTY OWNERS HAVE BEEN GOOD AT LISTENING TO WHAT THEIR GUESTS SAY, PARTICULARLY THROUGH SOCIAL MEDIA. THEY WILL MAKE IMPROVEMENTS QUICKLY, USING THIS FEEDBACK AND IDEAS. 3 GUEST FEEDBACK Boutique VS, Chain FEATURE BOUTIQUE HOTEL CHAIN HOTEL Influenced by local history, culture. Cutting edge, quirky, individualism, one-off design. Consistent design across all properties. Not distinctive or relevant to the area. OVERALL DESIGN Highly personalized, high quality. Senior staff/hotel manager closely involved in service delivery. Quality reliable service that tends to be process-oriented in keeping with chain protocols. SERVICE Chic, stylish and contemporary. Local designed furnishings and art. Consistent, quality design across all chain properties. ROOMS & SUITES Varies from hotel to hotel depending on size and location. Consistent high quality across most properties in the chain. BUSINESS FACILITIES Design to attract both in-house & local guests. Mood influenced by character of the hotel and local area. Focused primarily on hotel guests. Same experience in every town. SOCIAL SPACES Can be open, interactive and relaxed space. Often clearly defined, separate areas within the hotel. LOBBY AREA Heavily influenced by local culture. High use of local produce. Partnerships with locally acclaimed chefs and bartenders. Range of options provided eg. cafes, bistros, fine dining. Menus typically play it safe. DINING EXPERIENCE the ellis WWW.ELLISHOTEL.COM f g+ HOTEL SOURCES: http://www.stageandscreen.travel/sites/stageandscreen.travel/files/white-paper/StageScreen_Spatlight_BoutiqueHotels.pdf http://www.hotelnewsnow.com/Article/6945/Boutique-evolved-5-key-trends http://travel.usatoday.com/hatels/post/2011/07/top-10-trends-for-boutique-hatels/177374/1 ....