Top Hotel Groups & Facebook

Popularity of largest Hotel groups and their Hotel Brands on Facebook in Upper Midscale to Upscale market segment: IHG, Hilton Worldwide, Marriott International, Accor, Starwood Hotels & Resorts. TOP HOTEL GROUPS AND FACEBOOK How are the Upper-Midscale to Luxury brands performing on FB? - HOTEL GROUPS- Hotel Groups have been classified according to their Number of Rooms. Each of the 5 major Hotel Groups manages 3 different Facebook pages: · Hotel Group: corporate news, travel ideas, special offers. P • Loyalty Program: specific messages aimed at their members · Careers: information for cuvient and potential employees Hotel O Group Facebook page likes. D-25.000 likes Group Data. A Number O of Rooms Loyalty MP Program im Careers Number of Hotels HG 1 675.982 E 4.602 InterContinental Hotels Group O 48.168 VIP 150,586 143.461 CROMNE PLAZK INTERCONTINENTAL HUALUXE Holiday Inn STAYBRIDGE CANDLEWDD MNMOTELE SUITES GINBIGO hote! 660.394 E 3.801 Marriott. BVLGARI COURIYARI O 163.894 A VP 668.404 1099.157 SPBINCHLL SUES FAIUTELD Residence Towne Place EDITION AUTOGRAPH COLEETON JW MARRJOTT. R. RENAISSANCE Marriott. EXECUSTAY HOTELEAESear ה ז" ל Marriet 3 651.199 HILTON E 3.957 WORLDWIDE O 17.276 VP 758,557 CONRAD 9.064 Hilton ASTORIA arden Inn ו ל ל ל DOUBLETREE Hanpte HOMEWOO НОМЕ? Hilton Grand Vacations 4 450.487 3.516 ACCOR O 44.976 VP 18.111 33.717 SOFITEL pullman GALLERT GRAND MERCURE NOVOTEL Saite NOVOTEL Mercure adagio ibis ibis FORMUL ORBIS HOTELS hotelF1 starwood 5 335.415 E 1.134 Hotels and Resorts O 83.763 VP 199.753 2.165+2.147 Eloft FOURA POINTS LMERIDIEN מל WESTIN HOTELS Sheraton ST REGIS element -HOTEL BRANDS- Hotel Brands have been organised by Market Segment and classified using Likes / Rooms ratio: . Likes = likes on Hotel Brand Facebook page A: Rooms = rooms per Hotel Brand Group colours Hiltonworldwide Marriott THG Accor Starwoodhotels Market Segment Brand Page likes A Numbers of rooms Brand Likes/Rooms Luxury Iconic 16,11 455.340 28.273 THE RITZ-CARITON Ho COMMr LLC. 9,66 93.187 WALDORF 9.649 ASTORIA HOTELS LRISORS 9,37 60.088 ST REGIS 6.413 Luxury 16,95 277.391 THE LUXURY COLLECTION 16.366 11,54 t 142.732 12.369 HOTELS 10,77 293.336 SOFIT EL 27.231 LUKURY HOTELS 8,39 CONRAD 65.230 HOTELS & RESORTS 7.772 1,23 70.466 INTERCONTINENTAL. 57.314 HOTELS & RESORTS 0.79 20.374 JW MARRIOTT. 25.793 Upper Upscale 14,02 747.232 52.389 RENAISSANCE" 11,94 AUTOGRAPH COLLECTION 95.707 8.013 7,92 It 1.418.643 A 179.124 Marriott. HOTELS & RESORTS 5,32 Hilton 1.065.431 A 200.170 HOTELS RESORTS 2,99 AC 26.078 8.736 MARRIOTT 2,46 62.478 25.347 Le MERIDIEN 1,65 247.489 A 149.784 Sheraton 1,07 6.869 6.447 GALLERY 0,83 62.039 74.626 WESTIN 0,02 pullman 34 22.752 Upscale 16,73 hotel DINDIGO t 94.689 5.661 9,97 aloft t 98.262 9.859 4,01 547.226 COURTYARD Marriott. A 136.553 2,86 230.513 A 80.566 DOUBLETREE Y HILTON" 2,56 FOURX PÕINTS 79.184 A 30.924 1,37 105.321 Hilton Garden Inn A 76.701 1,32 CROWNE PLAZA HOTELSA RESORTS 143.446 A 108.307 0,85 63.341 74.502 NOVOTEL 0,03 Mercure 2.531 74.502 Upper Midscale 3,18 It 200.560 FAIRFIELD INNA SUITES Marriott. 63.045 2,28 Holiday Inn Express 469.103 A 205.631 2,03 e 469.100 A 231.448 Holiday Inn 1,89 Hampton t 342.304 A 181.087 Source: www.facebook.com (data from 20th of September 2013) Annual Reports 2012 on: investorshareholder.com; www.ihgplc.com; news.hiltonworldwide.com www.accor.com; www.starwoodhotels.com. Esario f facebook.com/agency.esario P pinterest.com/esario y twitter.com/esario in linkedin.com/company/esario-internet-marketing E www.esario.com