European Football Clubs have shown increasing efforts to enter Chinese Social Media and connect with Chinese fans online. Today, Mailman Group released findings to show which teams and footballers hav...
e made the most effort to impact their Chinese fans online. The study was conducted over a 7 days period ending on May 1st and across the top 25 footballers on Sina Weibo, China’s no.1 social network by usage.
"These results demonstrate that individual footballers’ pages are much more effective than the team pages themselves” said Andrew Collins, CEO of Mailman Group “we believe this to be a key area of growth for football clubs, the advantages of launching your top players on Weibo as well as having an official club presence, are overwhelming.”
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